What Gets Measured Gets Managed

I can still remember how that phrase got stuck in my head.

Like a handful of phrases I learned early in my marketing career, some just stuck there, and as I developed and matured as a marketer, they became the building blocks on the kind of marketer I became.

Know who said them?

Peter Drucker.

Peter Drucker was an old-school management guy.  He was kinda like the Warren Buffet of management.  He came up with incredibly obvious, moments of genius like this that nobody else previously had been able to encapsulate.

“What gets measured, gets managed…”

Of course.

If you want to improve in some area, be it financial, weight, health, you need to TRACK it.

You need to measure what you want to improve.

Then, by almost magic, you start seeing improvements!

That’s why I track my expenses with Mint.com

I can tag everything (and set rules so most of that happens automatically) and I can see where my money is being spent.

That’s why I do up my cloud accounting in Xero every month so I can get fresh eyes on what’s moving.

It’s why I use Clicky for web analytics (which is easy for people who are not used to Google Analytics.)

When I lost 40 pounds, I weighed myself and measured my BMI.

If you’re not measuring, you’re guessing.  And guessing is not a business.

Which brings me to Paypal.

Personally, I’m not a fan of Paypal because as a Canadian, they force me to convert to CAD in order to put it into my bank account.  I also find their reporting weak.  And it’s hard to find transactions for refunds and such.  They don’t have a great system for seeing your monthly income fluctutations and setting income targets.

That’s why I’m stoked about PayDrill.

Real, hardcore analytics for your Paypal account.

“What gets measured, gets managed…”

Remember, if you intend this to be a major source of income, you need to be able to see the data.  And it’s a huge time saver.  Paypal has to be one of the slowest websites around, lol.

If you use Paypal, you need to get PayDrill.

Anyhow, I hope this lesson was helpful for you.


PS – What do you track?  Hit reply and let me know, cuz I’d love to know if you have a fav tool for tracking something that’s important to you!

Easy Tracker Pro Review

What is EasyTrackerPro?

Have you heard about Easy Tracker Pro? This tracking software is what you need to improve the effectiveness of your marketing campaigns. It’s perfect for the online entrepreneur. As internet and network marketers, and small business owners it is important to keep a close eye on all aspects of your marketing campaign.

Easy Tracker Pro was made by professional marketers for marketers. In fact, it was created by ad tracking addict Daegan Smith because all the old tracking solutions like Hypertracker have not been updated in years and have a horrible interface.  EasyTrackerPro also has charts and graphs that give you MORE data and allow you to get more information from your tracking software.  And Daegan is a marketer.  He knew exactly what internet marketers needed and created it.  What's measured improves. – Peter Drucker

They know exactly what you need, and what is important to track. They also know that time is valuable and it’s important that it be kept simple and easy to understand. This tracking system comes with step by step video tutorials that help you quickly start utilizing the program to optimize your sales process. Honestly, however, it is so simple that you won’t even need the tutorial.

Here's how the EasyTrackerPro interface looks:

easytrackerpro screenshow
EasyTrackerPro Interface

How is Easy Tracker Pro beneficial to you as an online business?

Successful, profitable campaigns require that you keep close eye on what is going on. The easy tracker pro software provides an effective tool to keep track of your campaigns, and discern what is working and what isn’t. You will save money in the long term, because through the analysis provided by the program you will quickly be able to monitor and manage your campaign and correct anything that just isn’t working for your business.

Easy Tracker Pro system allows you to track:

  • Unique visitors
  • Clicks
  • Sales and actions
  • ROI’s
  • Cost-per-click
  • Profits, expenses, and much more.

If you notice, ALL the best marketers are tracking fanatics.  I love getting sale notifications like this in my gmail inbox:

easytrackerpro sale notification in gmail

By the way, with EasyTrackerPro you can set each campaign to send you sale notification, action notifications and even click notification.  All of these can be turned off also.

How does it work?

All you need to do is create a campaign with the quick click of a button, and then fill out a brief form. At this point you are given a tracking URL specifically designed for your particular marketing method. Simply insert this URL into your html pages and allow the software to track any actions that you choose. The program will take the guesswork out and do the majority of the work for you. You can quickly monitor your campaign and tweak your marketing strategies as needed along the way. This will enable you to increase your effectiveness and your profits.

How does Easy Tracker Pro compare to the competition?

It is considered to be a great deal more user friendly than competitive software programs in its category such as Hypertracker or iTrackerpro. Hypertracker doesn’t have video tutorials, and the written instructions can be confusing. iTrackerpro was lacking in customer support and though it has the unique feature of a heat map there are often technical issues with the program.

Easy Tracker Pro is the BEST ad tracking program on the market.

What features are included?

  • With Easy Tracker Pro you are able to track your campaign from start to finish.
  • You can generate unlimited campaigns and sub campaigns while even using your own domain for your campaign links.
  • Utilize the event graph and track its progress.
  • The program will also keep you up to date through email notifications that alert you to actions and sales.
  • You can customize how easy tracker pro tracks the campaign such as clicks, how it organizes reports by day, product, action, target url and more.
  • Dashboard allows you to gain a quick two-week comparison of the overall features.

How much does EasyTrackerPro cost?

That is one of the key features of this program- affordability. If you are like many online professionals you will want to try out the program first to see if it’s a good fit for you and your business. Easy Tracker Pro provides a free 14 day trial. It’s available at low price plans starting at just $19 a month. For most marketers this will be all you need. It is a month-to-month, pay as you go service, and you can change or cancel your plan at any time.

But knowing what's working in your business – that's worth MUCH more than $19/mo.

EasyTrackerPro Bonus

Easy Tracker Pro will help make your business more profitable and successful.

Get the edge over your competition follow this link and try it free now!

I am giving away my split-testing webinar as a free bonus to anybody who join's Daegan Smith's EasyTrackerPro service through this website.



Justin Christianson’s iTrackerPro Review

Justin Christianson's iTrackerPro Review

Update: I do NOT recommend iTrackerPro.  Read the full review to see what I use to track now.

What is iTrackerPro?

itrackerpro review

Peter Drucker said it best. What gets measured, gets managed. Period. Here's a wake-up call to all affiliate marketers. If you're not tracking your clicks, conversions, and sales, you're just guessing.

And yes, I understand it's a pain sometimes, and really confusing (most of the time).  I've been there.  And every time I've skipped tracking, I've regretted it.

iTrackerPro is a simple-to-use tracking software to track your links, and create funnels that actually convert.

Who is Justin Christianson?

Justin Christianson, the founder of Monster Ventures, LLC is actually one of the original founders of Magnetic Sponsoring.

Yes, THAT Magentic Sponsoring with Mike Dillard and Tim Erway (who I just met at Jonathan Budd's Unstoppable Entrepreneur event in San Diego.)

Justin is now putting all his energy into iTrackerPro – and aims to make this the “aweber of tracking services.”

Justin is a great guy, I just don't love his software.

What is iTrackerPro?

It's clear everyone needs an autoresponder service like Aweber.  it would be foolish NOT to use one.  Everyone now sees that.  But tracking is a bit more obscure.  Let's me be frank: Everyone NEEDS to be tracking their campaigns.  This is the #1 difference between the top dogs and the people who scrape by.

Here's what I don't like about iTrackerPro:

The heatmap is a bit clunky.  If you need heatmaps, check out the trial of CrazyEgg.

I found the user interface lacking.

I didn't feel like the code was clean and loaded fast.  (This is just my impression, I did not test this.)

The billing system is pretty atrocious.

My iTrackerPro Bonus

And I recently did a webinar where I showed the attendees how to create a lead capture page in wordpress, and split-test it.  You'll get this webinar also even if you just join iTrackerPro at the FREE level.

(This bonus is available if you join ANY of the tracking services listed in this review.)

How can I start my iTrackerPro trial?

Just click here to open your iTrackerPro trial.  Then email your receipt number to our helpdesk to collect your bonuses.

Happy tracking!

What I Use Instead of iTrackerPro:

I found iTrackerPro to be a bit clunky.  And I really disliked the billing system also.  I have to really like the user interface or I know I won't use it.  That's the #1 reason I never could use HyperTracker also.

I now use the following tracking software solutions:

GetClicky for general analytics (So I can avoid Google Analytics, which I am a bit paranoid of.)

And EasyTrackerPro for tracking sales and conversions for paid marketing.