Weekend Beat: Episode 3

It's Friday!  Time for the Weekend Beat to get you through your weekend.

And I'm going to be dropping 3 nuggets for you each week.

1) A tool or resource I've been using (often free).

2) A song I've had on repeat this week

3) A short thought or idea you can put into action or reflect on for the weekend.

So pretty simple.

So let's get started.

1) Tool

A tool I have been using is HelloBar.

The free version is probably adequate for most of you.  It's a very easy way to add popups and alert bars.  I use it mainly for alert bars.

Easy to tweak the color and design and run A/B split tests so you can test your messaging.

Add if to your blog if you have one.

(By the way, if you don't, you can get a blog here.)

The alert bar is very effective.  It's kinda like a text message – 90% of people read it.

2) Song

A song I've been grooving to this week is The Neighbour Song by Lake Street Dive.  It's a very fun and clever song with a gorgeously reflective melody.  Great lyrics.  Fat bass.  And a nice little trumpet line.

3) Concept

Audience.  I just want you to think about what you are doing to engage and grow your audience this month.

It's easy to get caught up in work tasks that don't directly grow your audience and put you in front of more peeps.

What is your plan to start growing your audience incrementally and consistently?

Let me know if you like this idea from the Weekend Beat, and have a fantastic weekend.

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