5 Lead Generation Tips to Help You Boost Sales This Year

Are you searching for ways to increase your bottom line?

Then you need to revisit your lead generation efforts. This is more important than ever, considering the pandemic’s impact on lead generation.

Though lead generation and sales intertwine, the former needs a different approach. Reading about different sales tips is good. However, you need to focus more on lead gen strategies.

Continue reading below for five effective lead generation tips you need to follow.

5 Lead Generation Tips to Help You Boost Sales This Year
Adobe Stock royalty-free image #109303563

1. Social Media Is Your Best Friend

With around 70% of Americans using social media, it is important to use it to generate new leads. Start by creating a Facebook account for your business. Use the platform to post and share content with your target audience.

Furthermore, 52% of inbound marketers get new leads from Facebook. Additionally, 44% obtain theirs from Twitter.

The key is to learn more about your audience. From there, publish various social media content to create customer engagement. This is one of the most effective ways of getting quality leads for conversion.

2. SEO Is a Must

You should also keep your search engine optimization (SEO) game at a high level.  SEO pertains to optimizing your website so that your target audience can see you on page 1 of leading search engines like Google.

When creating quality content, you need to optimize it by using the right set of keywords. These are words of phrases that your audience will likely type on Google when searching for products and services.

A good SEO strategy will help you determine these keywords that you can use to rank higher on Google. If you use the right keywords, your market can find you on Google’s page 1. In turn, it boosts your chances of increase website traffic and attracts new leads in the process.

3. Blogging Works

With a lot of people staying and working at home, they are spending more time in front of their laptops and mobile devices. Thus, they also have time to consume all sorts of content.

Use this opportunity to connect with them through blogging. Sure, blogging may not be the most powerful when it comes to generating direct leads. However, its strong suit is driving leads to your site.

This is because blogging lets you create content that you can fill with the best keywords. Also, you can share your blogs across your various social media accounts.

4. Focus on Personalization

When talking about lead generation tips, personalization is one of the most powerful ones. It is the secret to successful lead generation and lead nurturing. Whether it’s for generating mortgage protection leads or attracting a specific group to try out a new service, a personalized approach gives you that additional edge and value.

Personalize your marketing strategies to cater to your market’s specific needs. Start with your URLs and landing pages. Make sure they connect your audience on a personal level.

Add more empathy when offering solutions. Create more interactive content like surveys, quizzes, and webinars.

5. Use Online Marketing Videos

Last but not least, maximize the power of online marketing videos. Close to 70% of consumers prefer video content to text. You can present more things and capture attention faster through video.

Publish quality video content at least once or twice a month. For starters, use videos to explain how your products work.

Complement These Lead Generation Tips

By following these lead generation tips, you can attract new leads faster amid stiff competition. However, you also need to complement these tips by expanding your marketing knowledge.

We invite you to check our other articles. We discuss topics that will help improve your marketing strategies.

7 Ways To Invest Your Money

You’re here because you have decided to invest your money, that’s great, however it can be difficult knowing where to start. Whether you are looking to invest big or small we have gathered seven ways to invest your money Take a look below and see if any catch your eye, remember it's always important to do thorough research before investing any money.

7 ways to invest your money
7 Ways To Invest Your Money

Stock Market

When people think of investing they automatically think about the stock market. You might think that you have to pay in large sums to see a return, however, this is not the case. You can start by investing a small amount whilst you get used to how the stock market works and learn the jargon that comes along with it until you are comfortable enough to invest a little more. This way is great as it allows you to invest without the big risks.

Premium Bonds

If you have a UK bank card you are eligible to purchase premium bonds. Almost half a million British pounds worth are currently unclaimed by Australians. The way premium bonds work is that you pay in a minimum of £25 and you are put into the draw to win prizes. It's like the lottery but if you don't win, the money you put in stays in your account ready for the next draw. The more money you invest the higher your chances of winning are, the highest amount of money you can win is £1 million. If you are looking to make money quickly from your investment then premium bonds are not the right investment for you.

Cookie Jar

Before you invest you have to save up some money first. This is where the cookie jar method comes in. If you have something in mind you want to invest it, set a goal to have x amount of money by x date. Then work out how much you need to put away each month so you hit your target. Use a cookie jar or something similar to pop in your target amount each month and then when you have loose change toss it in the jar too. Seeing the jar fill up will motivate you to keep topping it up, then in no time, you will have your target amount saved and ready to invest.

Retirement Fund

You should be investing for your future and putting money into your retirement fund is a way to do this. If you are employed and earning more than $450 per month then you should automatically be paying into your superannuation fund. This is a government-run scheme that allows employers to match the employee's contributions. If you are self-employed you can still pay into your superannuation fund but you will have to set it up yourself.

Real Estate

Real estate is a popular way to invest your hard-earned cash, whether it's turning flipping a property or buying to rent. When buying real estate you need to be smart and keep a vigilant eye on the property market. Investing in property doesn't always have to be a quick turn around, investing in a family home or holiday home can be beneficial in the long run. Look at investing in up and coming properties like m vertica, properties that offer premium living with a range of facilities and perks are becoming increasingly popular especially in cities.

Digital Robo Advisors

If you are a novice when it comes to investing and are a bit apprehensive about it all then consider using a digital robot to invest your money for you. Digital Robo advisors such as Quiet Growth, Stockspot or InvestSMART are all great examples of Robo advisors you can use. The way they work is that you set your preferences such as how much you want to invest, how often, and what your investment interests are, it will then create a tailored plan to suit you and your needs and invest automatically.


If you have a good eye for finding treasures from markets, thrift stores or small vintage shops then think about putting your skills to good use. Buying vintage items at a low cost now can make you lots of money in the future. This one is only good if you have the knowledge and knack for finding items that are being sold at a small price and when over time they will become more valuable. Vintage cars, art and antiques are all great possessions that can increase in value overtime.

Since you are here check out our tips on HOW TO MAKE MONEY WITH AMAZON FBA.

3 Neat Things to Do in Cincinnati

If you’re looking for a destination with a big-city feel, but without the massive crowds and traffic of New York or Los Angeles, Cincinnati is the perfect choice. The Queen City is an incredibly underrated location when it comes to cities with culture, cuisine, and entertainment, and also has an extremely low crime rate for cities this size. Don’t let this destination fly under the radar when you’re looking for your next urban getaway. This city is so intoxicating, you may even start looking for Cincinnati houses for sale after your next journey.

3 Neat Things to Do in Cincinnati

Great American Ball Park

Whether you’re a history buff or a sports fanatic, the Great American Ball Park is the perfect first stop on your tour of Cincinnati. The home of the Cincinnati Reds is an icon in the community, as well as in the country, since the Reds are the first professional team in the history of baseball. Formerly known as the Cincinnati Red Stockings, the history of this groundbreaking team can be explored further at the Great American Ball Park. The Park opened in 2003, and is in the top 20 of largest baseball stadiums in the country. If you’re able, plan your trip around their game schedule and catch the iconic Reds in action.

Cincinnati Zoo & Botanical Garden

Children and adults alike will love the Cincinnati Zoo and Botanical Garden located in the Avondale neighborhood. Not only is it the sixth-oldest zoo in the entire country, but it is also home to the oldest zoo building – the Reptile House. In the 1980s, the Zoo was named a National Historic Landmark, which means it was recognized by the government for being an important piece of our history. Both the Zoo and the Botanical Garden are full of incredible sights for families, couples, and any travelers looking for peace and serenity within a bustling city. Drop in for a visit on your next journey to Cincinnati, and you’ll see why the zoo consistently ranks high when it comes to the best zoos in the US.

Cincinnati Museum Center

Located in Union Terminal, the award-winning Cincinnati Museum Center is the perfect place to spend a rainy day in the city. It’s a definite must-see on your trip to the Queen City, and an education experience for all who visit. You’re bound to find something that interests you at the Museum Center, whether it be scientific, historic, environmental, or just the gorgeous architecture of the building itself. Over a million people visit each year to enjoy the largest cultural attraction in all of Cincinnati, so why not add it to your bucket list?

How To Locate A Good Merchandise Partner

An effective market strategy is one which cannot be underestimated, especially considering the torrid effects the pandemic has had on businesses. A company needs to find a way in order to appeal to people despite the fact that they are being much more cautious about spending their money. There are many ways in which one can do this, however, one of the most successful options to go for is to opt for a business strategy which revolves around the marketing of promotional merchandise. This is a great way to go because it is usually relatively cheap in cost yet at the same time it is highly effective.

Nevertheless, no marketing strategy is foolproof by any stretch of the imagination. Serious time and effort need to be put in in order to ensure that a business stands themselves in the best possible stead for success. After all, if marketing was easy then every business would be flying. When it comes to a marketing strategy revolving around promotional items the key to success obviously largely revolves around the items in which a business opts for. Check out drink bottles online for a good example of something that works well. And therefore, it is of the utmost importance to source out a top-quality merchandise company to guarantee that this is the case.

How To Locate A Good Merchandise Partner
how to locate good merch to sell online.

There are several steps an individual should take in order to give the best possible opportunity of finding a credible company. The first thing that should be done is a quick check on the company website in order to discover the experience of the company. The more years a business has been established for the better. After all, this is not something which can be done half-heartedly. Companies that have been around for a long time will have more experience, insight and knowledge and this will be highly valuable. At the end of the day, money is being spent on this and it affects the success of a business so it is important to go for the best.

In addition to this, it is also a great idea to go to a search engine page and research the name of the company in question in order to discover what previous customers have thought about the service and the items they received. This will take five minutes but it will warn people away from any unsatisfactory businesses. Remember, however – one bad review does not mean that the company is bad; it is the general picture as a whole which is the important point.

Furthermore, a good merchandise company will be willing to give their opinion on what they think the best promotional items to go for would be for the business in question. They will not merely sit there and let the clients have to figure it all out themselves without giving any important.

All in all, a promotional item based market strategy tends to be a good option but it is crucial that the right company is employed in order to provide the products required.

Business Safety: Top Tips To Protect Your Assets

Your company is never fully secure from being under threat of attack by criminals or hackers, whether you are a start-up, or you have a relatively established corporation that is flourishing. You have been working hard to get your company to where it is today, and it is understandable that you may be looking for the best strategies to put in place to help keep your data secure. Not sure where and how to begin? To protect your business from the abuse of thieves or hackers, we've put together some helpful tips.

Business Safety: Top Tips To Protect Your Assets

Make sure you back everything up!

When data is lost, whether it's by mistake or a hacker entering your network, this could throw your whole business into crisis or worse, suddenly shut your business down. That is why it's essential to continuously back up your website and everything in between! Be sure to spend a little more on extra storage space for your website so that should a hacker or thief enter your systems, you can get yourself back online in no time and prevent any down time for your business.

Work out where problems may be

Finding out where threats can lie is the first way to safeguard your company. This could be via your company's website or blog, or it could even be different devices that are easier than others to gain access to. You can put security systems in place to protect it from occurring once you've established where the problem areas might be.

Make payments as secure as possible

The one thing that worries most consumers about shopping online is whether they should trust the available payment options or not. In the web address bar on a safe website, a padlock sign will typically appear, but this isn't always the case. Use money transfer platforms such as AirWallex to complete online transactions and prevent the theft of any personal details. For example, if you have to send money to Indonesia or, indeed, anywhere else abroad, you need a secure portal to ensure that your money gets to where it needs to go in the safest way possible.

Protect your devices and computers

Phones, computers, tablets and other devices used by yourself or your business's team must be careful in ensuring that they are still mindful of where they are, and that all devices are safely secured by a pin code or password. A loss of equipment could mean a massive security breach for your business. So, if you encourage workers to take devices home, make sure that there are procedures in place to lock the device should it be misplaced or stolen.

Don’t put off vital updates!

Many devices such as your computer or Mac will come with features to update automatically – make sure these are turned on! Outdated systems are much easier to hack, so be sure to check regularly for updates – even those that might not seem vital – to prevent any unauthorised person from entering your system.

If you put security measures in place and follow the advice in this post, you can take the required steps to keep your company secure.