One of the great siren calls about online shopping is that it’s easy and convenient. You can buy whatever you want from the comfort of your own home. You don’t even have to get out of bed. But when an online store is difficult or frustrating to navigate, all of the upsides of online shopping go away. This is why it’s important to make your website as easy to use as possible.
Good Design
Let’s start with one of the most important parts of website design, which is the UI. It can be tempting to want to do something different with your UI. After all, good marketing means making things stand out and memorable.
However, when it comes to the UI design, it’s best to focus on practicality first. People are used to drop-down menus and search bars. If you try to come up with a completely unique way to navigate your website, you’ll make something that’s both memorable and annoying to use. People want to be able to access what they need without having to learn a new UI system.
So, keep it simple and familiar. You can have more fun with the color scheme and other design features that set your website apart from the rest, but you don’t want to be remembered as an online shop people weren’t actually able to buy from.
Make Payments Easy
Another way to make your online business easier to access for your customers is to make it simple for people to actually buy something. In a physical store, it’s usually pretty easy to make your purchase and get on with your day. Ideally, it should be even easier to buy things online.
A complicated checkout process can make things so much more annoying for a customer, especially if they have to fill out a form for each page. It’s important to find the balance between simple payments and a secure system. After all, a data breach or credit card theft is even more frustrating for your customers.
If you use something like online payment processor Inoviopay, you can have all the hard work handled for you. This system is easy for customers and merchants to use, and it provides the security you need.
Getting More Sales
Once the basic bones of your website are good, you can build on them to create a website designed to generate as much revenue as possible.
This means using marketing campaigns and promotions to encourage more and more customers to visit your wonderfully accessible website. You might also want to put bundles of goods together so people will buy more and feel as though they’re getting a great deal out of it.
You can further simplify payment processing by using a subscription system, which encourages customers to buy more regularly for a potential discount. All of this will provide more revenue so you can continue ton grow your business and reach new heights.
Matt Hoffer is a crypto enthusiast and gamer. When he's not de-constructing the blockchain, you can find him chilling with some lemonade in the shade or playing a round of golf.
