How To Promote Your Business Like A Pro

There are many benefits tied to being able to promote your business effectively. For example, it can help you to:

• Increase brand awareness 
• Build a dependable customer base
• Maximize revenue 
• Push your business ahead of the competition

However, unless you have a background in marketing, it can be difficult to know where to start! With that in mind, here are some top tips that you can use to promote your business like a pro!

Choose the right social media platforms. While most businesses tend to set up social media accounts across multiple platforms, this is not always necessary.  For example, you should focus on building a strong presence on the platform that your customers/target demographic use the most. Otherwise, you may struggle to gain the traction you deserve as you’re making it harder and harder for yourself to connect with the right people. 

Understand marketing regulations. As a business owner, you have a responsibility to ensure that all of the content you post online adheres to the relevant regulations and guidelines, or else you could land yourself in significant trouble. For example, if you’re selling CBD products, you should utilize this CBD marketing guide from North to ensure that your posts adhere to each platform’s guidelines and will not be taken down.

Respond to comments and direct messages. Responding to comments and direct messages is another great way to promote your business. This is because it shows commenters (aka potential customers) that you genuinely care about what they have to say, fostering a sense of loyalty that incentivizes purchases. It's also a great way to make your brand seem a little more human and relatable! 

Don’t forget about offline marketing. As we spend so much of our time online, it's hardly surprising that the majority of businesses invest heavily in digital marketing. After all, it's a great way to connect with customers and raise brand awareness. However, it's not the only way in which you can set about promoting your business, as offline methods still have their merits!

For example, flyering or hanging out posters can be a great way to increase foot traffic to brick-and-mortar businesses, especially if you’ve opened up shop relatively recently and want to get the word out there. Networking is also a great way to promote your business, especially if you’re working in the B2B sector.

Finally, hosting events is another great way to promote your brand offline. Whether you’re hosting a launch event or celebrating the release of a new product, this gives you the chance to interact with your customers face-to-face, strengthening the connection you share. 

Respond appropriately to criticism. Whether you receive a negative review on your site or as a comment on your social media platforms, the way in which you respond to this kind of feedback can actually help you to promote your brand. For example, by taking accountability and offering to make things right (where appropriate), you’re showing readers that you care and that they can trust you moving forward.