Running Your Company From Home? Make Your Business Look Bigger

If you are running your company from home, you might be worried about a number of different things. If you want to be taken seriously on the market, you need to make your business look bigger than it is, especially seeing as people are more inclined to make a purchase from a company that is well established already. As such, you’ve got to take the right steps to ensure that your business looks like it’s been on the market for a while and it’s bigger than it actually is. Keep reading if you want to find out how to accomplish that.

how to make your business look bigger than it is

Get A Business Address

The first thing that we are going to recommend is that you get a proper business address that isn’t your home. Unfairly so, but nonetheless true, people are put off if they see that you are running your business from the comfort of your own home. But, that’s where a service such as https://physicaladdress.com/ comes in handy. You can get your own business address that you can list for people to see so that they think your company is run from a specific location. By doing this, you are making sure that people know your business as a place that is well established and can provide them with the high-quality service you need. You get rid of prejudices and give your business the best possible chance.

Get the marketing spot on

Marketing is a big part of any business model, but the one thing you must do is ensure that you get this right. A company working from home hasn’t got big showrooms, shops, or business offices to give the professional look and make a good impression. Your marketing alone will do that for you. Advertising in the right place and making the most of digital advertising opportunities is essential, this is when looking at options such as  PPC advertiser Robben Media could help you. Another thing you need to consider is your social media presence and what you do online. Taking time to think of a social media strategy will help you stand out from the crowd. Building your audience organically, engaging well, and showcasing who you are as well as your business. The more you do in this area, the bigger your company will seem.

Build Up Reviews Online

Another thing that you should do is build up reviews online. You want as many people as possible to leave reviews about your business, as positive as possible is better though. If you do get some negative reviews, it’s important that you respond to them and come up with some kind of solution that helps every one to get what they want. Come up with the best possible solution that makes everyone happy and the more customers that respond to you, the more it’s going to make it look as though your business is bigger than it actually is. You can find more information about why reviews are important on a site like https://mention.com/en/blog/.

Professionally Designed Website

Finally, you need to invest in a professionally designed website. You don’t want a sub-standard website that looks like it’s come from a template because then it’s not going to stand out. Big companies pay for the best professional design there is, and you’ve got to do this to the best of your financial abilities. The better your website looks, the better the user experience is going to be, which all contribute to the overall experience and perception of your company. The site needs to be easy to navigate, provide links within pages to other parts of your site, and represent your brand with a fantastic look. This is essential, so don’t think that you can get away with using a template you can find online.

I hope that you have found this article helpful, and now have a better idea of some of the ways that you can make your business look bigger if you run it from home. Good luck, and I hope this brings you the results that you are looking for.

How To Write Amazing Blog Posts That People Will Actually Want To Read!

So, in order to succeed at blogging, you need to know how to write amazing blog posts that people will actually want to read!

You want more readers for a couple of reasons.

First, more readers are more eyeballs on your content. ????

This is a metric that you can easily measure and set targets for. I like to use a plugin to put the traffic stats right on my WordPress Dashboard when I log in so I can get a quick visual on how many people are coming to my site and which pages they are coming in from.

Second, you want to write extraordinary blog posts so you get engaged viewers who become passionate about your articles and your content.

The more engaged somebody is with your content, the more likely they are to take action on what you suggest. That could just mean an avid fan, or it could mean somebody taking action and purchasing an affiliate product through your link or a product you've created yourself. It all depends on the article.

exactmetrics

You measure traffic by users and page views, and session time (which is how long they were on your site for.) I recommend tracking your traffic stats using Google Analytics, and the Lara Google Analytics plugin which is free to start.

So… how on Earth do you come up with ideas for blog posts that people will actually want to read?

4 Ways To Find Fantastic Ideas For Blog Posts

Keyword Research For Blog Posts

First, start with a free tool like UberSuggest (created by Neil Patel) or Keywordtool.io to look up keyword terms in your niche that people are searching Google for.

These tools show you how many searches that keyword term is getting per month, and how easy or difficult it is to rank on the first page of Google for that term.

You simply type a broad keyword into the tool and it returns the most popular auto-suggest keywords back to you. (Auto-suggest is like how Google tries to predict what you are typing into the search box. Try it out and go through a few letters of the alphabet and see how many you didn't even think would be a viable search term!)

Free Keyword Tool Chome Extention

I also would recommend installing a Chome Extention called WMS Everywhere.

It adds the search volume and CPC data for the keyword you searched for and the most relevant related searches to the one you just made. It adds this data to the sidebar of your Google Search. It looks like this:

wms everywhere chomr extention review

Note: When using keyword tools, you want to find keyword terms that have a high search volume and low competition – these are the ones you want to write a blog post about as it will be easier to rank in Google for the term which means more people will find your content.

Keep the blog post centered around one specific term that you select as much as possible.

When you are starting out, try to really find a search phrase with low competition. Once you see traffic coming organically from the search engines to your article, you will gain confidence, and you can slowly start tackling more competitive search phrases.

Become A Spy!

Next, make a list of successful bloggers in your niche. Once you have that, go to BuzzSumo to see what their most popular blog posts are. This is a powerful tool. Do a lot of research beforehand so you can get the most out of their free trial.

The Two Best Q&A Search Engines

Put on your thinking hat. Think about common problems or questions people have related to the topic you blog about, and then you can write blog posts that directly solve those problems and answer their questions. If you are having trouble, there are two “Q&A Search Engines” that can help.

Answerthepeople.com is a cool search engine that is based all around auto-suggest, LSI (latent semantic indexing which in laymen's terms mean synonyms) and answering questions.

follow me on quora

The other one is Quora which is kinda like a Reddit focussed on questions. These can both give you great ideas. By the way, you can follow me on Quora from this page.

Pinterest Research

Lastly, go to Pinterest and search for topics and keyword terms related to your niche. Pinterest? Yeah, that Pinterest. Think of Pinterest as a VISUAL search engine. See which bloggers and blog posts are coming up at the top of the results and which Pinterest captioned pins spark your “Yeah, I ‘d read a blog post on that” niggle.

Keep track of your ideas for new Blog Posts in an Evernote document or a Google Sheet. (Both are free!)

So now that you've got a bunch of ideas and can't want to start creating content…

How do you actually WRITE a Blog Post?

It”s easier than you think.

First, decide if you like ambient noise or silence.

How To Write Amazing Blog Posts That People Will Actually Want To Read!

If you like Ambient noise, check out the Spotify playlist Coffee Shop Background Noise, or I like the Lo Fi Beats playlist. I'm serious, I really like these playlists and they help put me in the right frame of mind.

Sometimes I like the silence of my Bose Noise-Cancelling Headphones not plugged in. (Yeah, weird, I know.). They are super-comfortable and feel like a little hug around your head. So nice!

The Headline

Start your post off with an attention-grabbing title that serves two purposes: it has to make people want to click through and read it (like a Headline) and it should also have your exact keyword phrase at least once near the beginning of the title.

Think of the headline like a Cosmo Headline.

write your headlines like Cosmo!

You need a little salaciousness and some sizzle. Make sure your article covers what you promise, but you want to sell it a little bit. Boring doesn't work on the internet. (That's why there are so many click-bait headlines on so many sites.)

The thing people don't understand about blogging is that a long article is composed of short sections with short sentences. Goodbye grammar you learned in College! Hello, easy-breezy writing style.

You don't want to write a giant wall of text. It's hard to read and will turn people off quickly. Use headings, short paragraphs, images, and bullet points to break up the text and make it easy to read.

Bullets. Even one-word sentences are okay. Sometimes.

Write a minimum of 1,000 words… but try to go even longer! Studies have shown that most blog posts that rank on the first page of Google for a specific search term are at least 2,500 words long.

(Remember, you don't need to write it on one sitting!)

Again, not every post is going to be that long, but if you have more to say, go for it. The great thing about a blog is that it's easy to save a draft, take a few minutes for a cup of tea and come back and see what else you can add to your post.

There are 5 Tried-And-True templates for your blog posts

1. The Pillar Post

This is one of the most important types of blog posts you can have.

A pillar post (which references the pillars that hold up an old ancient Greek building) is an in-depth, highly detailed blog post related to the topic of your blog. It’s also known as “cornerstone content” for your blog.

pillar post strategy

This is what you would want somebody to read first if they landed on your blog and you wanted to make a good impression. Aim to be the most definitive, thorough post on the topic you can think of.

Examples of pillar posts:

  • The Ultimate Guide to Backing Up Your Digital Photos (tech blog)
  • How To Live In Cambodia for $30 a Day (travel blog)
  • How to Start a Digital Marketing Agency Business (marketing blog)
  • The Ultimate Guide to Homeschooling Your Kids (homeschool blog)

It goes without saying that pillar posts should be highly related to your blog niche. Try to make your pillar content as relevant, helpful, and detailed as possible, and link to these posts often in your other blog posts. (Linking to your other posts from your pillar post and vice versa is a great SEO signal to Google that your blog is an authority on a particular topic.

Speaking of linking in general, don't be afraid to link out to other articles. Google sees that as being a “good neighbour” rather than somebody who is trying to be a link hoarder.

2. The Tips and Tricks Post

Think of that Cosmo magazine again. They often have tip headlines related to sex. Sharing tips and tricks is a great way to provide value and create blog posts that will be really popular.

How To Write Amazing Blog Posts That People Will Actually Want To Read!

Tips, especially if they are quantified with a number, like “5 ways to…”

Create a desire to read the post to see if you can find some hidden knowledge. It engages and grabs your reader using basic, undeniable human psychology.

The goal is to share “quick wins” with your visitors that they can implement easily to achieve their desired results.

These can be shorter, and can even be incomplete. Just give them something memorable and engaging to read about and they will want to read more from you.

Examples of tips and tricks posts:

  • 10 Tips for a Stress-Free Day at The Dental Office
  • The One Secret Productivity Hack Secret From Steve Jobs
  • 7 Strategies for Growing Your Blog Traffic
  • 10 Things You Should Never Buy at Costco

3. The List Post

A list post is exactly what it sounds like! A big list of ideas, habits, or tips.

the list post

Everyone likes list posts because of their perceived value. They put a bunch of great ideas into one place, which is super convenient. This type of blog post is also popular being shared on social media – especially if it is (or seems) definitive

Examples of list posts:

  • 9 Ways To Make Money Passively
  • 3 Sites To Download Royalty-Free Images
  • 7 Habits of Wealthy Individuals
  • 25 Indoor activities that cost nothing for PA Days

4. The “How To” Post

“How To” guides and tutorials work because they help your visitor solve a problem or maybe to learn something new.

How many times you’ve Googled or searched on YouTube for “how to do” something in the last month?

Well, there are other people who are searching right at this very moment, and you can help them by writing a really great “how to” post to solve their problem.

Examples of howto posts:

  • How I Got Created 3 New Passive Income Streams in 60 days
  • How to Turf your Basement and Turn It Into The Ultimate Soccer Playground for Your Little Soccer Star
  • How to Self Publish Your First Podcast

5. The Round-Up Post

Round up posts are blog posts where you round up a bunch of related content and put it all in one place.

You could round up your favorite tools and resources. I like to think of this as a review of multiple products, like a Round -Up of the top WordPress Page Builders, or a Round-Up of the Top Credit Cards for Small Business Owners.

You can really have fun with this and let it fly.

Examples of round-up posts:

  • Top WordPress Page Builders: Round-Up!
  • 10 Best Tools for Creating Graphics on Your iPhone
  • 25 DIY Office Hacks on a Budget

6. The Interview Post

You can interview somebody in your industry and clean-up and publish the transcript on your blog.

This creates a ton of great content and requires very little actual writing. If you recorded the interview, you can also publish an .mp3 audio for your visitors to download or listen to on your site. You can embed this directly into WordPress now without even having to add a plugin. It's easy! Just upload the .MP3 file to your media inside your post.

By the way, if you want to record a split-screen interview on Skype, this is the best way to do it!

Examples of interview posts:

  • Interview with Molly Jenkins Instagram Expert
  • How Tim Ferriss Structures His Day
  • Pinterest Tips from Jane Smith

So What's Next?

A lot of new bloggers wonder how frequently they should be blogging. Great question. The answer is – as much as you can commit to!

It's better to be consistent than sporadic and unpredictable.

Make the choice to publish one amazing, in-depth, value-packed blog post per month vs publishing multiple short, sloppy blog posts every week. Never ever sacrifice quality for quantity with your blog posts.

Commit to a schedule (ex. one new blog post a week/every two weeks/every month) and stick to it for at least your first year as a blogger.

How To Write Amazing Blog Posts That People Will Actually Want To Read!

Write down what you're going to commit to. Like actually write it down now…

That's it, now start typing.

Want the blog post writing cheat sheet? Download it from this link.

How To Run YouTube Ads in 2021

How To Run YouTube Ads in 2021

Ever wanted to run an Ad on YouTube? This blog post will give you a free, detailed guide on how to run YouTube Ads.

With this guide, you can get everything you need to know how to run your video ads on YouTube.

Note: Register for my new free training webinar on running YouTube Ads.  Click Here.

YouTube is the #2 most used search engine in the world, and part of Google.

So you actually will set up your ads inside of Google Ads (formerly known as Google Adwords.)

To get started, you need to go to google.com/ads

Click on the big “Start Now” button and login through a Google/Gmail account. (You are required to have a Google account to use Google Ads.)

Pro Tip: You can get a coupon for Google Ads from some hosting companies, so if you want a coupon, consider getting our free blog service.

Your Google Ads account is broken down into 3 types of categories.

Search Ads, Display Ads and Video Ads.

This account has only Display Ads and Video Ads running.

video display ads google ads campaign

Display Ads are the banner-style ads you see on YouTube and across Google syndicated websites. Search Ads are keyword initiated ads from typing searches into Google.com. Video Campaigns are YouTube Ads. We'll get into the different types of YouTube Ads you can run shortly.

Creating a New Video Ads Campaign for YouTube

Under the Campaigns tab (which has the home icon) you can click the big blue + button to create a new campaign.

Nex, you need to choose a goal for your campaign. This is more important if you have conversion tracking installed on your pages. But the purpose of this is to help you get the most out of your YouTube Ads. The goal you choose will affect the default statistics that show about your ad.

How To Run YouTube Ads in 2021

In other words, if you choose “Leads” then the default metrics will be related to cost-per-lead and related metrics (as these are related to leads). Alternatively, if you choose “product and brand consideration” your metrics will be more in line with impressions and overall reach.

You can also create a campaign without a goal. This will allow you to choose options later on. I'll choose that option and the next option that pops up on the screen looks like this:

how to run youtube ads 2020

Here is where you get to pick Video! ????

Woo Hoo! Video is where it's at in 2020!

How To Run YouTube Ads

Once you choose Video, you can further define what type of video campaign you are going to build.

How To Run YouTube Ads in 2021

We will select “Custom video campaign” so we can look at all the options.

Bidding Type for YouTube Ads

On the next screen, you'll give your Campaign a name (for your purposes only) and the next option is bidding type. You can pick between Maximum CPV and Target CPM.

Maximum CPV stands for Maximum cost-per-view you are willing to pay. With this option, you set the most you’re willing to pay each time your ad is viewed. You can create skippable in-stream or discovery ads with this bid strategy.

Target CPM is your ideal target for cost per 1000 impressions. (CPM = Cost Per 1000 Impressions). With this option, you set the average amount you’re willing to pay for every thousand times your ad is shown. From the Target CPM you set, Google will optimize bids to help get as many impressions as possible. It's important to understand that some impressions may cost more or less than your target.

Under the next section, you can set parameters for the budget and dates.

If you have a Campaign Total, you have to set a start end date. Unless you are running a special timed promotion, I'd recommend that you go by Daily Budget, as that is easier to adjust if you find your ad is working and you want to continue running your video YouTube Ad.

YouTube Ads: Networks

The next section is Networks.

By default, all three options are selected.

Youtube search results, Youtube videos, and Video partners on the display network.

The display network is sites that are NOT Google or YouTube, but that syndicate those ads in, so generally speaking, the ads are more disruptive, and the quality of traffic is not as high as YouTube, which is predominantly a search engine. I recommend turning Google Display Network off.

Think of the Video Partners like a website like Forbes or Buzzfeed. They are partners with Google to sell their ad space, but the mindset of the visitor from those pages is different.

YouTube Search Results Ads appear next to search results on YouTube. You can only use video discovery ads for the YouTube Search Results option.

YouTube Videos ads appear on YouTube videos, channel pages, and the YouTube homepage. You can use in‑stream and video discovery ads for YouTube Videos option.

Next, you can select the Language. (This is pretty obvious.)

And you can select the location.

When you search for a location, you can choose to “target” or “exclude” any particular location. You can mix-and-match any combo of targets or exclusions. And it's not just countries! You can select states, cities, or even get more specific. You can target particular airports (great for busy travellers) and you can even Universities! That's pretty amazing that you can target those areas. The internet is a targeting beast!

How To Run YouTube Ads in 2021

The next section, Content Exclusions is not particularly important for most advertisers, so just leave the default settings. There is a very small “Advanced Settings” dropdown that allows you some additional advanced options.

This includes account level conversions and device targeting (which allows you to bid more or less for Tablets or particular OS (operating systems) settings. (So you can target Android users, or Apple users, for example.)

You can also set Frequency Capping (which limits the number or times a particular user can see your ad.) You can also set Ad Scheduling, which allows you to run your ads at particular timeframes during the week.

The next main section of YouTube Ads is the Ad Group Section.

YouTube Ads: The Ad Group Section

The Campaign covers global settings are broad targeting options, like country.

The Ad Group is where you get to really dial into who your customers are and how you want to target.

There are several ways to target your ads, and it's important to keep in mind these are both/and types of targeting. This means that if you target let's say Women between 35-45 under demographics and a keyword of say “platform sneakers,” your ad will only show to people who fit BOTH of those criteria. So it's important to keep that in mind.

There are 5 ways you can target on Google Ads.

Google Groups it this way. People and Content:

  1. People: Audiences and Demographics
  2. Content: Keywords, Topics and Placement

Targeting is the reason why ads on the internet can be so effective. It's the most important part of any online advertising campaign. So let's dig into the targeting options on YouTube Ads a little more deeply, shall we?

YouTube Ads: Audience Targeting

The best way to think about Audiences is that it is very similar to Facebook Ads targeting. Google stores an incredible amount of data about what sites you visit online, and what videos you watch while logged into your YouTube account.

So they can create these broad groups or audiences that you can dig into.

Scarily enough, YouTube also suggests audiences based on your own personal YouTube watch history. This can be turned off in your own Google account, but it is on by default. Here's how to target by Audiences:

How To Run YouTube Ads in 2021

The best way to get a handle on which options would be best for your business would be to take some time and search for some different audience options. I should point out that some of these groupings are based on actual purchase history, so it may be something you want to look into.

YouTube Ads: Demographic Targeting

Demographics are pretty easy to understand. Google tracks what you watch when you are logged into your account. And they force people to log into an account in order to Like, Subscribe or Comment.

How To Run YouTube Ads in 2021

Household income is only available in the following countries: Australia, Brazil, Hong Kong, India, Indonesia, Japan, Mexico, New Zealand, South Korea, Singapore, Thailand, and the U.S.

This is what Google says about the Unknown category:

Google Ads can't know or infer the demographics of all people. “Unknown” refers to people whose age, gender, parental status, or household income we haven’t identified.

In addition, some websites on the Display Network opt out of demographic targeting, so if you want to show your ads on those sites, leave the “Unknown” category selected. When you target by a type of demographic, the “Unknown” demographic category is selected by default because you can reach a significantly wider audience.

– Google Ads

The best way to get a handle on your demographics is to look at the analytics in your YouTube account. This is a fantastic source of information about your customers.

I particularly like the YT Studio App from Google that allows you to easily access the most important metrics about your YouTube account and run your YouTube channel on the go:

 

Get familiar with this app as it will help you understand what's working best for you on your YouTube channel. It also tracks your YouTube Ads revenue if your YouTube account is monetized. Another great source of information about your followers is to check out your analytics on Instagram.

YouTube Ads: Keyword Targeting

Keywords are great for targeting.

Keep in mind that typing your keywords in plain text like

keyword phrase 1
keyword phrase 2
keyword phrase 3

Puts your keywords into broad match. This can match related keywords.

I recommend doing some in-depth research on Keywordtool.io

Picking the right keywords can make or break your advertising campaign. We do offer a service where we can do keyword research for you if you like. If you are interested, contact us for a quote.

I recommend using keywords in “phrase match” or [exact match].

Here is a free tool that can take your keyword list and transform it into the correct match type.

Also keep in mind that there are negative keywords. Use these to disqualify non-ideal prospects.

For example, if you are selling widgets, you might want to use a negative keyword to exclude people looking for “free” widgets or widget “serial” if you are selling software as an example. (People looking for free serial codes are not typically buyer traffic material. ????

YouTube Ads: Topic Targeting

Topic targeting allows your ads to be eligible to appear on any pages on the Display Network or YouTube that have content related to your selected topics. As content across the web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.

This is really for advertisers with a general product and a big budget. Think Johnson & Johnson, or Calvin Klein.

This is similar to Audiences. Unless you have a wide-appeal product, I usually don't use this form or targeting for my clients.

YouTube Ads: Placement Targeting

Lastly, my favorite form of targeting, by far, is placement targeting.

Placement targeting allows you to target specific YouTube Channels and/or specific YouTube videos that you would like to run ads on.

I keep a Google Sheet for my clients on their competitors and related channels so we can target related channels.

My Killer YouTube Secret Targeting Weapon

But the really killer way to target using placements is targeting specific YouTube videos.

Yep. Yep. You can do that.

Now, it does take some time, but the ROI we get for our clients is incredible as we can target specific videos on a specific channel. (Most channels will tend to have several or money videos that are not related, so we can exclude those and only target the best, most ideal placements.

I use a powerful tool developed by a friend of mine, Justin Sardi called Tube Sift.

If you get serious about running YouTube Ads, I would consider this a mandatory expense. It saves a ton of time, and it's the only reasonable way to get a lot of highly targeted placements without going slowly mad copying and pasting specific urls until you go blind. ????

Check out Tube Sift here.

So now that you've got a handle on targeting, let's move on to the final stage of your Ad setup… creating your ad creative.

At this point, you also select your bid.

Bidding is something you will need to monitor regularly. I recommend you start off on the higher end of your budget, and as you start to see traffic, then you can walk it down a bit.

YouTube Ads Quick Recap:

So to recap.

Campaigns: Campaigns controls the overall structure

Ad Group: Ad Groups are all about the targeting. It's how you define your audience. And in marketing, targeting is key, especially online.

Ad: The Ad is the Ad Creative, meaning text and graphics of the specific ad.

Setting Up Your Ad Creative

Next up, you search for your video on Youtube, paste in the URL, or upload your video.

How To Run YouTube Ads in 2021

Pro Tip: You can search for your channel URL if you have a custom YouTube URL setup.

Next you'll be prompted to select which type of ad you want to setup:

How To Run YouTube Ads in 2021

The non-skippable bumper ad is not available as it needed to be selected as a campaign goal. A bumper ad is a short video ad that plays before, during, or after another video on YouTube or the Display Network. The video must be 6 seconds or less and viewers don’t have the option to skip your ad. You pay based on impressions, which is the number of times your ad is shown.

In-Stream Ad or Video Discovery Ad?

But it's important to understand the differences between the two other options here, the Skippable in-stream ad and the Video discovery ad.

The in-stream ads play before, during, or after another video on YouTube or video partners on the Display Network. They give viewers the option to skip the ad after 5 seconds. These are the most common type of ads you'll notice as a YouTube user.

Video discovery ads, on the other hand, appear on YouTube search results, next to related videos, or on the YouTube homepage. They invite users to click on a thumbnail, consisting of an image and some text, to watch the ad.

This is an example of a video discovery ads. Sometimes they appear on the top of the right-hand sidebar in the YouTube search result also.

How To Run YouTube Ads in 2021

You'll notice that there is nothing in the title or description that matches the search phrase and there is a little yellow “ad” graphic in front of the Channel name, letting you know this is an ad.

So for the In-Stream Ad, you basically only need your endpoint URL – which is where you want to take your potential customer, and you also get to customize the banner that shows on your ad with some very, very short text.

How To Run YouTube Ads in 2021

Once you do that, you will need to wait for your ad to get approved, which usually takes 1-2 business days, and if approved, it will start running instantly upon approval by Google's Ad team.

(Speaking of their Ad team, their first lev el support is outsourced to the Philippines. They are fairly knowledgeable and you can contact YouTube Ads Support staff via email, live chat or phone.

So it's a good practice to set a tight daily budget at the campaign level when setting up your campaign. Then you can easily adjust this from the campaign screen.

So that's the basics on how to set up a YouTube Ad.

I highly recommend getting started and giving it a try. If you need more help or want a professional to run your ads, let me know and I'd be happy to help. We probably have some of our certifications on the side of our blog, but we don't fuss about that too much.

Congratulations on getting started. Now go start your first YouTube Video Ad!

Register for my free masterclass on How To Run YouTube Ads!  Click Here.

How To Start A Wildly Successful Blog in 2021

How To Start A Wildly Successful Blog in 2021

Hi All,

Today, I wanted to share something that I am really excited about – blogging!

I know, I know…

I talk about blogging – A LOT.

I have for years.

Over the years, I have always tried to impress upon my readers why someone should be working with a blog.

Want to make money online in 2020?

Here's a full tutorial on how to start a blog in 2020!

You see, today as we are so early into 2020, I want to revisit this particular topic because lately many of my readers have been asking me all about how to start a wildly successful blog in 2020 ????

So let me start by prefacing this and saying that starting a blog may seem like a daunting task, but this quick and easy step-by-step post, will have you up and running in no time!

Start with the video below to first to understand WHY a blog is a very wise business decision:

 

And then be sure to sign up for our FREE course below:

 

How To Start A Wildly Successful Blog in 2021

Take Our Free Course

 

Some Background for You…

 

how to start a successful blog in 2020

 

As many of you already know, Marie and I have never had a traditional job.

As we were finishing our college degrees, we discovered the internet and we've both been working full-time online ever since 2004.

In fact, by the time we finished our degrees, we had already built a thriving “work from home/internet lifestyle” business and were making 6-figures a year, there was no going back!

Since this was close to over 15 years ago now and a couple of kids later (wow – where does the time go) we have been building online businesses, have been top producers for affiliate marketing launches, named one of the best internet marketers online in the world by our peers, top reps for network marketing companies all by using the internet to market online and have sold hundreds of thousands of dollars per year in our own products and those of other companies (go read our About Us if you'd like to know more…)

That being said, if you've been with us from close to the beginning, as many of my readers have, you know that having a website and now blogs have always, always been an integral part of our business building strategy.

Hint: You need to create content to dominate online.

Write that tip down in your notes 🙂

 

A Shift In Focus

How To Start A Wildly Successful Blog in 2021

Over the last couple of years, we have made a shift in focus, and have moved away from blogging about our various businesses, to blogging more about our passions…

Imagine our surprise (as a couple who have always been steeped in internet marketing) that when we side shuffled out of our niche of “internet marketing” to concentrate more on the things we loved. We realized there was A LOT of money to be made by blogging about our passion!

And so the takeaway here is: You can absolutely go from making $0-$1000 blogging about your passion.

And once that first barrier of $1000/month is out of the way, and you become more adept at finding ways to monetizing your message, and there are so many different ways to do that which we'll get into in another blog post, it's “skies the limit” for your blogging income!

 

So Why Start Blog?

There has never been a better time in the history of the internet to start a blog.

Not only does a blog give you a platform to express your self and your thoughts (and there are some serious side-benefits to that), but as a marketer or someone who would like to make a living blogging, there has never been an easier time to do it.

Yup, that's right.

It doesn't matter what niche you are in.

The great thing about the internet is that it gives a voice to all these micro-communities.

There will always be someone who wants to hear from you and there are numerous ways to monetize your message. Monetizing this message is what creates a side income, or full-time income (working from home, or from anywhere in the world – but more about that in a bit!)

For us, our goal and why we built our business in the first place (even before our children) was to have the time freedom, location freedom and money freedom to live the exact life that we wanted.

And, looking back on the last 15 years (of both of us working from home, traveling when we want, homeschooling our kids and providing them with amazing experiences) we wouldn't have been able to have done all of the above, had we not built a business that allowed us to support those dreams.

Everything I am talking about here is possible for YOU, because we did – a couple of kids with absolutely zero experience, and to say that it changed the course of our entire lives is a gross understatement. It is ALL POSSIBLE if you have the heart and desire to do it, and it's the right fit for you!

And of course, working from home and now blogging about our passions, is just plain AWESOME!

So is there something that you love?

Something that you know well?

YES?!

Great! Now, blog about it!

How To Get Started

Getting started with a profitable, money-making blog is incredibly easy…

You really only need 2 things to get started besides your idea.

I'm gonna list them out for you, okay? Drum-roll ????please!

You need:

A domain name costs about $10/year and hosting costs about $5 per month.

So for about $75 per year, you have a business that has the potential to produce a 6-figure (or greater) income in your first year online!

WOW!

Heck, I'll even show you how to get a 100% FREE autoresponder once you get started. It's the “beginning” this journey that is the hardest part. (We have a free member-only community where we show you some training on how to do “blog stuff!”

So once you have your idea, your domain name, and your hosting, you've got everything you need to start building a thriving blogging business. That's all you need to get started with your brand new blogging business.

So want to start a wildly successful blog in 2020?

Here's the step-by-step…

What will your blog be about?

Your blog should start out with the main topic and about 3-4 highly related sub-topics. You don't have to write about all of them right now but you should have an idea of what they will be – of course, these are changeable.

When you get more and more comfortable writing your blog, you'll probably add more. As far as your topic, you should be somewhat knowledgeable about your subject or at least be passionate about it.

Step 1: How To Choose A Domain Name

So to choose a domain name, you need to know the topic of your blog.

Your blog topic will inform your domain name.

What's a domain name?

A domain name is simply what you type into the address bar to get to a site. For example, the domain name of this site is: AndrewMurrayHQ.com

Now that's a great name for a personal brand. So if you are not making a niche blog, that's a perfect domain to lockdown.

Another thing to consider when picking your domain name is your sub-topics – what are they going to be?

Sub-topics are topics related to your blog's broader topic, but a little more specific to your niche. It's a good idea to identify 3-4 sub-topics which should also help you determine what you want your domain name to be.

Once you have an idea of a domain name, now is the time to head over to the registrar.

The registrar is where you will buy your domain name.

After years and years online, NameCheap is my favorite place to buy all my domain names.

Why?

  • They have fantastically quick support.
  • They have inexpensive domain names
  • They include PRIVACY for FREE if you continue to renew your domain name! (That saves you about $10/yr right there!)

And unlike GoDaddy, their non- .com domain names are still reasonably priced, and they don't try to attack you with upsells you don't need.

namecheap domain name search
Under the “Domains” tab, click the “Domain Name Search”

So once you get to the registrar, type in your idea of choice and see if it's available…

Go over to our favorite domain registrar here – we personally buy all of our domains here (and yes, for full disclosure, if you do happen to buy a domain name from here, we do get a small affiliate commission fro your purchase – thank you ????)

Don't worry. Once you get your blog, we'll show you tons of ways to make money from it, and also from multiple streams of affiliate commissions that you'll soon be getting on a regular basis.

You don't need anything other than the domain name from Namecheap.

Step 2: Configure your DNS:

Now in order to get your domain name ready for your hosting, you'll need to do one more thing in your account.

Go to the Domain Dashboard and click on “Manage” beside the domain you just purchased:

How To Start A Wildly Successful Blog in 2021

Next, under Custom DNS, type these 2 lines:

ns1.a2hosting.com
ns2.a2hosting.com

And then click the checkmark to save the changes.

change dns to a2hosting

Done! Nothing more to do in your Namecheap account!

Step 3: Get Your Hosting

So the next step is for you to get your hosting.

Hosting is your digital rental space. Much like a business must pay for a location and supplies, your hosting covers the bandwidth and digital space in the sky where you can set up your digital storefront or blog.

And picking the right host is important. There is a WIDE variety in terms of quality and support, and even the hardware involved at the source site.

This video will walk you through exactly how to do this:

Watch it!

I use and recommend A2 Hosting.

(You can click that link above and it will open in a new tab so you can continue this tutorial back here once you have completed that step.)

What business can you set up for so little and generate so much in income?

Look, we're going to show you step-by-step how to set up your blog for maximum results.

How To Start A Wildly Successful Blog in 2021
Click on the Get Started Button.

Next, you need to select a package.

Unless you plan to be super-ambitious and build multiple blogs, you can choose the LITE option to get started.

How To Start A Wildly Successful Blog in 2021
Choose the Lite Option unless you plan to build multiple blogs right away.

You want to use your own domain name. Generally speaking, you want a professional domain registrar with your domain and separate from your hosting. It's just good business practice.

Next, you will want to select the option to use your own domain name that you registered at Namecheap.

How To Start A Wildly Successful Blog in 2021
Use the existing domain name that you registered at Namecheap.

You don't need any of the add-ons on the checkout page.

a2 hosting checkout page
A2 Checkout Page

You will be emailed your login info, and it will also display the login info on the page.

Be sure to take a note of the login details.

Personally, I use Lastpass to save all my passwords. I Highly recommend saving sanity in your online life of password management.

Step 4: Setup Your WordPress Platform

The next step is deciding what you want your blog to look like…

Do you have several blogs that you frequent? Do you like how they look?

If so think about whether you can emulate it, keeping in mind the main topics of your blog.

Personally we use, and recommend for you, that your blog be done using WordPress.

Watch this video:

Themes

So WordPress is essentially a database. What that means for you is that the “look” and “feel” is quite easy to change. So you can start creating content and worry about the look and style of your blog later.

Also, this makes applying global changes (like changing all the Headline fonts or adding some analytics code) extremely easy and intuitive.

Back in the day, Marie and I had to make changes on every..single..page of our site. Yeah, not nice!

So what is a theme?

A theme is a collection of stylistic characteristics controlling the layout, fonts and look.

Again, don't get hung up on the perfect look. The content is what makes you money, and the look can be changed easily at any point in the future very, very easily.

Inside WordPress, there are a few main concepts to understand.

The main thing is understanding pages and posts.

Pages

Pages are static pages on your site that make up the bones or structure of your site. Also, pages are stand-alone items, such as a “Thank You” page or an “Opt-in” page that are not your core article content.

Blog posts are organized by categories so that people can easily find the content that they are interested in. If you don't set up categories, your default category will be “uncategorized.”

Being WordPress, these are easy to adjust at any time, and if you create categories later on, you can move blog posts from uncategorized (or any category) to any other category with a simple click of the mouse.

For example, on our intermittent fasting blog, our posts are organized into the following categories:

  • Science of Fasting
  • 16:8
  • Keto
  • Supplements
  • Fasting Stories

You can have as many or few categories you want on your blog! I recommend about 6-8 as you don't want to scatter your focus on much more than that, IMO.

Posts

Posts are your “articles” or core content pieces on your site.

This is where the “money” is made.

Think of these are little content pieces. Each time you create a new post, you create the potential to generate recurring revenue on your business.

Anything you want to write about, that's a new blog post. If you're not sure, choose a post. Pages are more for “special occasions.”

If you’re not sure how to create content that also generates traffic, that’s where your Search Engine Optimization (SEO) comes in.

SEO boosts the visibility of your website by improving where you rank on the search engines. One example of this is through using keywords, which pop you up higher on a user’s search for a specific topic. You can look into doing this yourself, or can even hire a specialist like 1stOnTheList to help you improve your SEO offering.

Media

I wanted to mention this area because “media” is where you store your images. You can link externally to images using a direct link, or you can upload images to your own site. It's ideal to upload them to your own site to help more people find you.

The default setting is to keep uploads in monthly and yearly folders. I actually find this setting annoying, especially if you are looking through backups and trying to find a particular image. I would recommend deselecting that option.

WordPress in 2019 made a change to the main area. The development is called Gutenberg, with a sly nod to the “revolutionary” Gutenberg Press invention in the printing world.

How To Start A Wildly Successful Blog in 2021

The difference is that now after each carriage return, you have a new block. This makes it easier to drag in special blocks, like a Video Block, for example, so you can easily embed a YouTube video. Or you can easily add a Quote block to automatically format the block into a quote, like the one below:

Blogging Obstacles

how to make money blogging in 2020

Now I know what you might be thinking…

Blogging and making a side income…sounds AMAZING but you're not sure if you can do it!

Oh no, what if you fail? What if it doesn't work.

I hear you. Hold on, grab a tea and don't panic….

Here are the TOP “Untrue” REASONS I HEAR FOR NOT BLOGGING…

Top Myths That Prevent People From Making Money By Blogging

#1. You don't know how to write…

Writing and blogging may seem really difficult but like most everything in life, writing just takes a little practice.

To put your mind at ease, a blog post is really like a simple outline, you determine what you want to write about, jot down a few key points, and then go from there. You can then pepper your posts with pictures and videos!

Now, wait, Andrew, I hear you saying… I'm not a good writer.

Bogus. That's a lame excuse.

Look, having a blog is not like going back to English class.

Examine this blog post. Short sentences. Simple words. Many paragraphs are just one line.

The key is organizing your thoughts into a short outline and it's easy.

In fact, we have a tutorial on how to do this even if you are CONVINCED you are never going to be a writer.

Plus, your blog is actually multimedia. Posts can be a summary of pictures or a YouTube video – and although it's best if you want to create your own videos, you can build an entire blog in any niche around OTHER PEOPLE's YouTube Videos!

#2. You don't know WHAT to write about…

If you are interested in creating extra money from your computer, blogging is the perfect solution.

Often times in order to find what you want to write about, all you need to do is determine where your mind goes, when you let it wander…

  • What do you think about?
  • What do you enjoy doing?

All of these questions will help you determine what you can blog about. Plus, when you figure this out, there are so many different ways to monetize your message, that people can literally write about anything and figure out the ways to monetize.

#3. You don't value your own knowledge…

This is a big one.

Often times, we know a lot about a particular subject but we still feel like we lack the knowledge to discuss it proficiently. Don't fall into that trap.

If you are passionate about a subject, write about it! We are always learning and as we share our experiences we learn more. Blog about your topic of choice, your knowledge I am sure at this point is sufficient and will grow! As Brian Tracy said about the winning edge, “Develop the winning edge; small differences in your performance can lead to large differences in your results.” I feel this way about knowledge – often times you just need to know 3% more than someone else to be able to speak from a place of authority – go out there and share your thoughts, you know enough – trust yourself that you have a voice worth sharing!!! ????

#4. You don't know how to get eyes (traffic) on your blog…

There are so many strategies for getting traffic to your blog, many of them free. We will discuss this in-depth on another post!

In fact, we use various FREE ways to get eyes to our blog and you won't believe how powerful these methods are! Even if you've never blogged or successfully marketed yourself before, you can do this!

For more info, join our FREE blogging membership site!

#5. You don't know how to monetize your blog…

Nowadays there are SO MANY WAYS to monetize your blog. We are going to give you our top 5 ways to monetize your blog in the following post.

#6. I'm a very private person…

– You're not necessarily blogging about yourself.

For example, this blog is mainly about my niche of choice which is “internet marketing” but I do have others where I share my experiences on “Intermittent Fasting and Health” while Marie's is a lifestyle blog. She loves to share stories that document our everyday life, stories of our kids and what makes us happy. She loves sharing her deep and personal thoughts and that works for her!

So you're the BOSS, you do what makes you comfortable!

#7. Nothing has worked before…

Sadly, this is the experience of many people who come online to some “type” of business.

Coming from a couple who has built many different and successful businesses online, I can say blogging has been the easiest and most enjoyable, which I think is the point…

We love blogging.

And for the normal, average person we feel that everyone has a voice and something to share. With all of our years working from our computer, we have come to the conclusion that learning to monetize a passion of yours using by blogging is the most financially rewarding and personally fulfilling.

#8. You don't know where to start…

You start right here!

Re-read these instructions and follow them step by step – then join our FREE membership site.

Once you sign up to start blogging, our membership site will walk you through all the questions you'll have about getting this new, and profitable venture off the ground!

Our blogging series will help you get it all together – from creating the blog, figuring out what to write about, branding yourself, monetizing your blog and then getting traffic and eyes to your content!

So the key to understand is that the more narrow your focus, the better your results will be. And I understand this is completely counter-intuitive, but it's true.

The default thinking is that you want as much traffic as you can get, so you want to create a blog around a broad topic, like “making money” or “health.” But in truth, you start with “that” idea and then the more specific you get, the more traffic and more money you will make from your blog.

So here are some examples of great niches to build a blog around:

  • Tech Reviews (I personally write a lot of these)
  • Health and Fitness (I share my experiences on various health topics as well)
  • Alternative Medicine (naturopathy, homeopathy, integrative medicine, supplements, different body modalities)
  • Beauty and Fashion (DIY)
  • Parenting (attachment)
  • Education i.e Homeschooling (secular, non-secular, curriculum-based, unschooling, radical unschooling)
  • Preschool education/early childhood education
  • Relationship Advice
  • DIY Projects
  • Various Diets (Vegan, Intermittent Fasting, Etc.)
  • Recipes (must be specific like Keto, low carb, vegan recipes)
  • TV Show or Movie Reviews (or more niched like Documentary Reviews!)
  • Gaming (think of a tight niche like Sports Gaming or FIFA, or games for kids.)
  • Lifestyle (anything that you enjoy about your own life, think kitchen products, things you buy, things you enjoy doing, day to day activities etc…)
  • Finances (saving money, retirement, getting out of debt)
  • Interior Design and Staging
  • Home Decor (DIY, Hacks)
  • Anything to do with Real Estate
  • Making Money Online (affiliate marketing, blogging, networking, selling)
  • Travel (traveling, products used when traveling etc…)

The best thing is to really focus on a niche.

Now the other thing you want to avoid that could derail you is thinking too much. There is no perfect topic. You just need to start. The #1 reason people fail online is that they don't take action quickly enough.

Let me repeat that again… because it's so dang important.

The #1 reason people fail online is that they don't take action quickly enough.

It's better to get something done than to have done it perfectly. Imperfect action beats perfection every time. Every single time.

Look. You would not be here on this blog reading these words unless something has moved you to make a change in your life for the better. So don't forget that to change, you need to move away from the mold you are in right now!

It's crazy how easy it is to be a six-figure income blogger in 2020.

All you need is the commitment and the willingness to put in the time to blog about something that you ENJOY! ????

The best part is:

  • You can do it from home…
  • You can write while you travel…
  • You can write about what you're passionate about…
  • You can write on your own schedule – around your current worklife, your family and your other responsibilities
  • You decide how to monetize your blog
  • You're the BOSS...

Plus, if you put in the work now, you can easily hire out all the content later on and not write a single word. But to start with, as I said before, you're going to have to make some changes in how you do things.

No time?

Heck, that's just an excuse. You can think on a morning commute, jot a couple of notes into Evernote, and have a blog post in 10-15 minutes. There is not a less time-intensive way to make money online… believe me!

Blogs are simply amazing. You should start one today!

-Andrew Murray

See how easy that is?

So start here…

And once you're done, send us a message and we'll put you in our FREE Membership site.

Our FREE COURSE where you'll learn all the next steps to setting up and creating the perfect blog and blog posts, getting your blog seen and read, ways to monetize your message no matter what niche you're in and all the help and resources you'll need to build a wildly successful blog in 2020!

How To Start A Wildly Successful Blog in 2021
Take The Free Course!!!

Can't wait to read what you have to say! ????

And drop a line to us once you have your blog setup (follow the instructions above) so we can add you to our FREE Blog training Membership Area!

Top 3 Free YouTube Tools You Should Be Using in 2021

I love YouTube.  (mostly!)
But as a platform for getting targeted, free traffic, it's incredible.

I'm surprised how many people tell me they can't do videos.  Look, I *HATE* editing my own videos.   Yup.  I hate it.

It's all ego.

Get out of your own way and just take action!

You'll be glad you did.

So for all those aspiring marketers out there who want some help in boosting their results in YouTube, I'm sharing 3 killer tools in this email.

1) YT Studio

YTStudio is the official app for YouTube analytics.  And it makes it a LOT easier to quickly gain access to your revenue (if you're monetized) and which videos are getting views.

Plus, you can easily respond to comments.

A lot of those things are hidden under the large left-hand navigation menu on YouTube desktop, but download this little gem.  It will definitely hone your focus on your channel.

2) Thumbnail Creator

On YouTube, videos are judged by their thumbnail.  You *HAVE* to judge books by their covers in the digital age.
Bad news for us non-designers, eh?

No, not really.  The only piece of software I have tried to learn and never had success with is Photoshop.  So I know your pain.  It's actually super-easy to make an eye-popping thumbnail.

Check out this video that shows you how to create a wicked thumbnail.

(Using completely free software!)


3) TubeBuddy

This is the swiss army knife of YouTube.  It has a free version, but once you get serious, you'll likely upgrade to one of the paid plans.  However, the paid version will help you get some serious traffic, and show you the best tags for your video and optimize it like a boss!

I refuse to upload a video without TubeBuddy logged in.  It makes sure you do all those little things that are the difference between success and failure when it comes to uploading a video to YouTube.

(Which, by the way, if you want to optimize it, is not as simple as it seems.)

TubeBuddy also lets you *SPY* on your competitors videos, which is really cool.  It's actually a free chrome or firefox addon.  Super helpful.
Here's the link to get TubeBuddy.

So if you take these 3 tips, you'll see a massive boost in your YouTube results.

Got a channel?   Comment below with the link and let me take a look.  I might give you some pointers!


PS – If you do decide to upgrade to a paid version of TubeBuddy, send me a message so I can get you a promo code!

New YouTube Creator Program Monetization Requirements

YouTube laid out some drastic new requirements for Adsense Monetization inside the YouTube platform without warning on January 16th 2018.  These came as quite a shock to those inside the YouTube community.

it should be noted that this was not announced even to well-known YouTube personalities.  The reasons why, I discuss in my video below, include better quality for YouTube Advertisers – which means that YouTube ad quality should increase for most advertisers when this comes into effect on February 28th 2018.

Here is a link to the YouTube blog post explaining the new requirements.

And here is a breakdown did on YouTube explaining what this means for creators:

WARNING! YouTube Demonitization Policy Explained

This YouTube Demonization came out of left field from the secret YouTube Bunker – nobody knew about it and its in effect March 1st 2018 YouTube is DEMONITIZING thousand of YouTube Channels.

Find out in this video what this means for you, and what your next plan of action needs to be to SAVE your channel.

If you have under 4000 hours of watch time and less than 1000 subscribers, you will be DE-MONITIZED at the end if February 2018.

In order to get access to Monetization (Adsense YouTube Revenue) and other YouTube Partner perks like End Cards you need to hit these milestones: 1000 subscribers + 4000 Hours of watch time in the last 12 months. For a point of reference… 4000 hours works out to 333 hours per month (20,000 minutes per month) Or… 11 hours per day (667 minutes per day approx)

Moral of the story:  You need to learn how to monetize your YouTube channel in other ways.

And there are plenty of ways to do that.

have you been de-monetized?  Let me know if the comments.  And if you need to monetize your channel is other ways, check out this webinar training.

Here is a video from YouTube answering some questions you may have about this issue: