Simple UTM Builder
Always use UTM codes when you post links on social media.
It will help you understand where your traffic comes from.
All except the campaign source is optional. But it's best practice to use the medium and campaign for best results.
UTM Campaign URL Builder
What are UTM Parameters?
UTM parameters are tags added to your URL that help track the effectiveness of your marketing campaigns in Google Analytics and other analytics tools.
The 5 UTM Parameters
| Parameter | Description | Example |
|---|---|---|
| utm_source | Identifies which site sent the traffic | fb, reddit, google, kit, sendfox |
| utm_medium | Identifies what type of link was used | email, socialpost, ytdescription, tweet, cpc |
| utm_campaign | Identifies a specific product promotion or strategic campaign | Fluxnews, product_launch |
| utm_term | Identifies search terms (optional) | running+shoes |
| utm_content | Identifies what specifically was clicked (optional) | logolink, textlink |
Best Practices
- Use lowercase consistently
- Avoid spaces (use underscores or plus signs)
- Be consistent with naming conventions
- Keep it simple but descriptive
- Document your UTM naming strategy for your team
You can shorten your link and add additional marketing power to it using
Some Tips on Using UTMs:
Most tracking programs support UTM tracking and it will give you better intel on what posts and marketing actions are working. Remember, starting to track better will help you make better decisions. You don't need to be perfect. Just start improving from where you are.
Always use all lowercase and no spaces. There is no perfect source, medium. Try to be consistent and use what makes the most sense to you.
Some helpful resources:
Best Free Analytics For Your Site
Free Tool to Instantly Boost Conversions on All Your Sites
How to market your service using "social listening."
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