Are You Sleeping On YouTube Ads?

Learn Why YouTube Ads Have The Highest ROI

Let me guess... You Want More Traffic

In order to grow your business, you need traffic that converts.  And rule one of converting traffic is speaking to the right niche - the right group of prospects.

Those ideal prospects, they're on YouTube right now - watching videos.

A person who desperately needs your product is... at this very moment in time... watching a video to try and solve a problem they have that your product can help with.

Now imagine that before watching that video, you have 30 seconds of free air time to run an ad in front of them.


That is exactly how in-stream Ads on YouTube work!  You know how annoying they are.  But when they are dialled into the right audience, they convert like crazy!

By the way, you might not know this, but if the viewer clicks that "skip" button before the 30 second mark, you pay exactly $0.00 for running that ad!

That 's Right, 100% FREE Advertising!

What other ad platform allows you to run free ads in front of any video you want to?

But, let's get real for a second.   If you run ads, you'll spend money.  People will click.  And that's what you want.  You actually want the right prospects to click on your ad and go to your site.

That's marketing 101.

Pro Tip: YouTube can deliver ads to any audience, no matter how obscure.  So you can sell any physical or digital product, service, drive affiliate or CPA sales at a profit!

But what's really cool is that YouTube is CHEAPER than any other Ad Platform, like Facebook or Instagram for example, by 10-20x.

So Why Is Everyone Sleeping On YouTube Ads?

Most people don't want to do videos.  There's obviously a higher barrier to entry.  But you don't need to have expensive video equipment to make it work.  You can shoot a video on an iPhone and make it work.

Heck, you can even make slides work if you don't like appearing on camera.

Bad News: YouTube Is Getting Smaller Everyday...

Wait.  I'm kidding.

300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. YouTube gets over 30 million visitors per day. (source: videonitch)

And those numbers are only going to increase in the future!

Video is going to bigger in the future (3 months from now, 6 months from now, 2 years from now, etc) then it is right now.

Being a video storyteller is not going to be an option.  If you don't become one, you'll be going obsolete like the DoDo bird.

The only question I have for you is - are you going to embrace video and learn to make it work for you?

Because it's not hard to master.  It's not hard to start using video as a medium and become comfortable with it.  Some of you reading this already are.  And those who are late to the party are discovering how powerful video is for converting in any niche.

What Makes YouTube  Ads Unique?

Google Ads is a new platform.  And it's freaking amazing.  No other platform offers the same level of targeting that can really break down any niche into profits.

And if you can target your ideal customer, you'll make sales.

Google Ads is a completely revamped platform.

The ways you can micro-target with YouTube far surpass what you can do... even with Facebook.

All you need is a product and an idea to make it work.

Who Should Be Running Ads On YouTube

  • Anyone Targeting a Specific Niche. YouTube can target the most obscure niches because of how the targeting works on the Google YouTube Ads. platform.
  • Marketers with a Digital Product. If you sell a digital product - maybe it's your own, or maybe you market other people's products via affiliate programs - YouTube Ads is ideal for increasing your reach.  Adding video to your arsenal just makes your whole business reach more people.
  • If you have a YouTube Channel.  Do you have a YouTube Channel right now?  You probably do. Why? Because you understand YouTube is an essential business tool.  You use YouTube for product research.  
  • And if you have a channel that you've added videos on - why do you think you've done that?  You've tried to reach potential customers through YouTube's organic algorithm.  And while that's all well and good, adding YouTube Ads just allows you to control and scale your reach on YouTube better than relying on the natural (and limited) distribution you can get from YouTube's algorithm.

So Let's Talk About Targeting

I want to show you an example of how targeting on YouTube can work.  Most people have no idea you can target this granularly.  For clarity and demonstration purposes I'll be using a particular software but you do this manually as well.

How To Target On YouTube Ads:

Cool, right?  I bet if you take the time to think for a second about how you can use this tool to find placements for your specific business, you can come up with some very good ideas that would bring you more leads and sales into your business.

Finally, you can get the high quality traffic you need.

Unlocking YouTube Ads is something you can do to grow your business right now!

But...I need to warn you about YouTube Ads

At first glance, YouTube Ads can be overwhelming.  There are 6 main types of video ads to run - plus other types in the Ads interface.  And there are 12 bidding methods inside Google Ads.  Plus there are 7 types of targeting.


It's confusing unless you have a guide.

If your path is to find the best way to generate leads for your business on YouTube, you will benefit from learning how to do it the right way.

You will make costly targeting and "wrong settings" mistakes that end up costing you thousands of dollars.  That's unavoidable.  Like literally, unavoidable unless you have a guide.

Google makes money whether you pay them for targeted clicks, or for low-quality, untargeted clicks.  Think about all the people watching comedy videos or cute cat videos for example.

Honestly, if you don't understand what settings you need to setup, you'll end up showing up on Hindi-language video channels that have nothing to do with what you set in the targeting...even if you specifically set it to English language.

YouTube has TONS of inventory they (and their video partners) know has no real monetization options, and you can waste your advertising dollars and wonder why you're not getting the laser targeting you setup when you created your ad.

It's not hard to do, but you need to know what to do or you'll end up wasting thousands of dollars in less-than-ideal ad spend.

You don't want to end up on a video like this, do you?

wrong type of youtube video

There are TONS of videos like that on YouTube, too.

If you forget to untick a box, you end up getting traffic that just won't convert.  It happens to everyone who tries to figure it out on their own.

I've seen it time and time again with the clients we have run YouTube Ads for - they make the same types of mistakes that have cost thousands of dollars by not understanding each part of the Google Ads account.

Remember, YouTube Ads Academy is designed to help you navigate the boobytraps and conserve your marketing budget so you spend it on the type of YouTube traffic that converts.

Don't be like Indiana Jones and try to do it all yourself!

indiana jones temple of doom

Our work with clients has given us the experience to know what works, and what doesn't work with YouTube Ads - from the targeting to the message, to the landing page, to the ad itself.

And we break everything down for you into simple, easy-to-digest pieces... something I've always had the knack for doing.  So my question for you is...

...Are you ready to make YouTube Ads your new thing?

Introducing: YouTube Ad Academy

If you want to know how to run YouTube Ads profitably, for any niche or product, this is the A-Z compendium you need that will unlock this amazing traffic source for you.

We have over 28 Lessons that explain in detail every nuance you need to run your own YouTube Ads.

  1. 1
    Lead Generation the YouTube Way: You have to think about Lead Generation slightly differently with YouTube.  We show you how.
  2. 2
    Learn the step-by-step way we setup campaigns, but also I teach you what you need to understand to get the full power out of your YouTube Campaigns.
  3. 3
    Remarketing: Did you know you can retarget anyone who watches a video on your channel?  I'll show you best practices on 

YouTube Ads Academy


Here's What's Inside The Course

Module 1: The Setup

  • YouTube Channel Setup
  • Setting Up Google Analytics
  • Linking Your Google Analytics Account
  • Linking Your YT Channel and your GA
  • Installing The Google Remarketing Pixel
  • Conversion Tracking
  • How to track your funnel
  • Key Metrics

Module 2: YouTube Basics

  • YouTube Upload Optimization System
  • YouTube Upload Checklist
  • Video Editing Masterclass
  • Growing Your Organic YouTube Channel With Ads

Module 3: YouTube Targeting

  • Targeting Deep Dive
  • Placement Targeting
  • Keyword Research for YouTube Ads
  • Negative Keyword List
  • Audiences Deep Dive
  • How To Exclude Placements

Module 4: Crafting Your Ad

  • Understanding Your Ideal Customer
  • The Perfect Ad Formula
  • Creating High CTR Thumbnails
  • Free B-Roll For Your YouTube Ads
  • Recommended Gear
  • Creating Cartoon/Whiteboard Ads
  • How To Know When To Change Your Ad

Module 5: Running YouTube Ads
(Best Method)

  • Campaign Quickstart
  • Campaign Naming & Structure
  • Discovery Ad Essentials
  • Setting Up A Retargeting Campaign
  • Bidding Tips & Bidding Methods
  • Setting Up A Placement In-Stream Campaign
  • Optimizing Your Campaigns
  • Scaling Your Campaigns
  • Remarketing Campaigns
  • YouTube Ads For Local Businesses
  • Frequency Capping & Moments Feature

Module 6: Analysis

  • How To Evaluate Winning Campaigns
  • Understanding Reports
  • Reviewing What To Change
  • Support Tips
  • Secrets & Quirks of the Google Ad System

Bonus Material

  • YouTube Ad Resources
  • How To Run Gmail Ads
  • The 6 Method: Secret Hack To Make Your Videos More Dynamic and Engaging
  • The "Big C" Method: Boosting Ad Performance
  • How To Spy On Your Competitors Ads
  • Great YouTube Ad Examples (Swipes)
  • Additional Services
  • Done For You Paid Ads

What People Are Saying About
YouTube Ads Academy


“I was able to run my first successful YouTube Ad!”

"I was a little scared of running of own ads on YouTube, but this course made it easier. Once I did it once, it became much easier. This course is really well done. Kudos, Andrew!"

Tabitha Wong
- Leeds, UK

“Leads for under $2 instead of $12-$14 with Facebook"

“I never knew YouTube Ads were such an untapped goldmine. This course is excellent. I'm getting leads for under $2 instead of $12-$14 with Facebook Ads! It rocks!"

John Stalvey
- San Diego, CA

“This course has saved me thousands of dollars"

“I was skeptical about running YouTube Ads, but I was really impressed once I understood how to target correctly.  There is lots of inventory even for my slightly obscure niche Shopify store.

If I hadn't bought this course, I would have not been able to figure it out so fast.  This course has saved me thousand of dollars, no doubt."

Simon Willis
- Kansas City, MO

Course Will Be Priced At $997 Soon!

Multi-Payment (3 Months)

$ 77


Get started right away for only 77 (3 payments total)

  • Save your funds to spend on YouTube Ads Campaigns
  • Get started immediately
  • Lifetime digital access
  • Get one-on-one email support
  • 30 day money-back guarantee
Single Payment

$ 197


Save Money.  Pay Once.

  • Save $$$ off the top
  • Get started immediately
  • Lifetime digital access
  • Get one-on-one email support
  • 30 day money-back guarantee
  • Private Zoom session on optimizing your ad campaign

Unlock YouTube With YouTube Ads Academy

YouTube and video marketing is the future.  Get ahead of the curve and learn how to rock YouTube Ads and get targeted views for less than one cent per view on YouTube

100% Satisfaction Guaranteed

Secure Payment

A Few More Testimonials to Prove it Works for Real People


“absolutely everything you need to know about YT Ads."

“YouTube Ads Academy is absolutely everything you need to know about YouTube Ads. It's a great course. Highly recommended."

Elsie Rogers
- Vancouver, BC

“This course is definitely comprehensive..."

“This course is definitely comprehensive.  I'm always skeptical of buying marketing courses, but this is a fantastic course.  No upsells.  This is exactly what you need if you plan to run YouTube Ads.  Andrew helped me when I got stuck.  Thanks Andrew."

David Hutchens
- Queens, NY
Andrew Murray

Creator of YouTube Ads Academy

About the Product Creator

I've been a full-time online entrepreneur since 2005.  I've created products, blogs and funnels for myself and others.  I have a passion for teaching online marketing.

I run YouTube Ads for clients through my Agency, Tidal Marketing.

But, I'm not all about marketing.  I love my time unplugged and offline.  I love reading bedtime stories to my kids.  And I run a blog and podcast about Canadian soccer with my eldest son.

I live in the beautiful Annapolis Valley in Nova Scotia, Canada.

Do You Need Video?

It's already 2023.  If you're not using videos in your marketing, you should be.  And the dominant video marketing platform is YouTube.  In fact, it's practically a monopoly - not only for marketing your business via video - but your customers.   YouTube has your customers that are easier and cheaper to reach than on any other ad platform, period.

If you ignore video, you're going to have a tougher time reaching your business goals.  Even platforms like Pinterest are emphasising video pins now.  TikTok and Instagram have both prioritized the video format and are blowing up.

You CAN'T afford to ignore video.

What If I Want Your Agency To Run Ads For Me?

That's not a problem. I get it.

Not everyone wants to create an ad. Not everyone wants to setup and run their own ads. And sometimes it can be a lot better if you hire an expert to run your ads for you.

Don't get me wrong, I love helping people run their own ads, but sometimes you just want the result.

If you want to book a free call with me and discuss running ads for you, click here.

I Have A Channel, Do I Need To Run Ads?

Organic YouTube is great, but limited.  Once you have optimized our videos, and uploaded them to YouTube, there's not a whole lot you can do to influence the powerful YouTube algorithm.

But there's a huge unspoken secret in the YouTube world - most of the channels that look like they are just growing organically, are actually running ads.   There are a few reasons.

1.  It's easy to run ads and get more targeted views

2.  It's inexpensive to run video ads

3.  Running video ads helps boost organic distribution significantly

4.  Adding paid ads allows you to CONTROL getting your videos in front of the right prospects rather than just HOPING your videos get enough reach.

5.  Whatever time investment you put into your videos has a finite distribution without paid ads.  So it makes sense to spend ad money on your best videos.

So if you have a channel and you want better distribution, YouTube Ads Academy is here to help!

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

Why You Need YouTube Ad Academy

  • Clear, step-by-step instruction.
  • Know how to target your ideal prospects.
  • Feel confident you're using the correct bidding method for your campaign objective.
  • Lifetime access to the course
  • Get personalized help if you get stuck at any time

Don't Go Down This Road...

  • Make costly mistakes trying to save money
  • Waste time and get limited results.
  • Keep guessing at the metrics instead of knowing if you ad or your video needs to be changed.
  • Be unable to correctly scale your winning campaigns
  • Spend way too much time unsure of what to do next

YouTube Ads Academy

Multi-Payment (3 Months)

$ 77


Get started right away for only $77 (3 payments total)

  • Save your funds to spend on YouTube Ads Campaigns
  • Get started immediately
  • Lifetime digital access
  • Get one-on-one email support
  • 30 day money-back guarantee
Single Payment

$ 197


Save Money.  Pay Once.

  • Save $1$$ off the top
  • Get started immediately
  • Lifetime digital access
  • Get one-on-one email support
  • 30 day money-back guarantee
  • Private Zoom session on optimizing your ad campaign

You Get Access To All Of This

  • Complete digital access to the YouTube Ads Academy
  • Access to updates and upgrades and no additional charge
  • Bonus Resources worth $3400
  • All 6 Modules of the course
  • Email access to the instructor
  • Additional unadvertised bonuses

100% Satisfaction Guaranteed

Secure Payment

andrew murray

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get a profitable YouTube Ad running in 30 days, just let us know and we'll send you a prompt refund.

andrew murray signature

Frequently Asked Questions

What if I don't have a YouTube Channel yet?

I have a question not listed here, can I contact you?

What if I get stuck in the course somewhere?

I don't like being on camera, will this work for me?

When was the course last updated?

Can you tell me more about the guarantee?

PS: Video is going to get more competitive.  But you know about this right now.  You know this could unlock the profits in your business that you've been building towards.  You just need to commit to making video work for your business.

Don't let this opportunity slip by.

PPS: Want to learn more?  Register for our free educational webinar on YouTube Ads here.

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