Perhaps you’ve noticed that recently your business has taken a bit of a dip in regards to its route to success. Maybe you have found that for one reason or another, your business is struggling to maintain the momentum that it previously had and you’re not sure why that is. The fact is that right now, a large percentage of businesses are struggling – the pandemic has had a huge impact on the business industry – however that doesn’t mean that it’s not possible to give your company a success boost, it’s just a case of getting the approach right, that’s all.
Often, when a company is failing to see the required results, it’s a result of a lack of effective marketing. Today, digital marketing has the potential to completely change a company’s success – it’s just a case of making sure that you get the approach right, that’s all. When it comes to your business’s digital marketing strategy, there are a few key factors that it’s vital you get right.
Wondering what these factors are and how digital marketing can give your business a boost? Below is a guide to how digital marketing has the potential to give your business the boost it needs to see greater success going forward. For everything that you need to know, have a read of this!
Perfect your organic strategy
First things first, if you want to see some incredible results from your marketing strategy, you need to perfect the organic strategy that’s in place. You also need to ensure that your organic strategy fits perfectly with your paid strategy. In regards to organic marketing, you need to ensure that the content that you are putting out is unique, consistent and has the right focus. There’s no point pumping out post after post if the posts lack the quality needed to be successful.
Your strategy needs to be a SMART strategy – specific, measurable, attainable, realistic, and timely – to give you the very best chance of seeing success. It also needs to be a professional strategy – unless you’re a marketing whizz, it’s best to put your business’s marketing needs in the hands of the experts. Either hire an expert in-house or outsource the work, but either way, make sure that your marketing is managed by an expert in the field.
Hone your paid approach
Once you’ve perfected your organic strategy, the next step is to hone your paid approach. What it’s important to understand about a paid strategy is the fact that it needs to compliment your organic strategy perfectly. If you are going to see success from your digital marketing, it’s vital that you create an immersive strategy.
In regards to how you should approach your paid processes, it’s important to opt for the very best quality solutions, such as efficient Google Ads management using scripts. What you want to do is source marketing solutions that have a track record of creating strong results and are backed up by research. When it comes to your PPC – pay per click – strategy you need to ensure that you’re working with a marketer who is highly skilled and experienced and is able to offer the results that you need.
Be clear about content
You’ve probably heard the saying ‘content is king’ – that’s true content is king but only when the content is of the right quality. Content is a crucial element of your digital marketing strategy and it’s crucial that the quality of the content that you’re putting out there is high. It’s for this reason that it makes sense to work with a highly skilled and experienced content writer – or to utilize a content writing service.
You want to be sharing content that’s unique, innovative and well-written, as well as being interesting and relevant. In order to be able to create that kind of content, you need to work with a content writer who understands what it takes to create blog posts, social media content, and email content that is designed to make an impact. Content is king but only when that content is designed to pack a punch – content marketing is an art form and not something that everyone is able to do, which is why you need to invest in the skills of an expert.
When it comes to giving your business a boost, digital marketing is a great way to go as a fully immersive strategy has the ability to give any business the boost it needs to see sustainable success.
Amazon is a great platform to sell your products online. It has over 150 million paying members worldwide and over 208 million site visitors per month (Statista, 2020). It has this exponential capability to create markets and give sellers the opportunity to meet millions of clients online. With this, it is only practical that any online seller should partner up with Amazon.
To boost every seller’s capacity to earn through Amazon, the company created “Amazon FBA” otherwise known as Fulfillment by Amazon program. Amazon FBA is an outsourced shipping and handling system offered by Amazon to its sellers. It basically allows you, as a seller, to send your items for sale to one of Amazon’s fulfillment centers and then have Amazon do the rest to complete the sale transaction.
HOW AMAZON FBA WORKS
Understanding how Amazon FBA works is easy. This business dynamic has five (5) main stages:
Image sourced from RepricerExpress.com
1. As a seller, you send your products to Amazon
First, you need to send your products to Amazon. Make sure you secure your products when sending it to them so as to avoid any damage during the trip. Take note that Amazon FBA is different from dropshipping. In Amazon FBA, you will be the one supplying the product and not Amazon.
2. Amazon stores your products in their warehouse
Once your product arrives at Amazon’s warehouse, they will sort it out for you and make an inventory too. You also don’t need to worry in case your product gets damaged while in their custody, Amazon will reimburse you for it.
3. Customers will purchase your products through Amazon
For this stage, you’ll have nothing to do. Amazon will be the one accepting the payment and update your inventory.
4. Amazon picks up your product from their warehouse
Amazon will do the packing and shipping for you.
5. Amazon ships your product to the customer and then you get paid.
Amazon will handle everything, from refunds to returns. Amazon FBA can also provide customer support services through phone or email for your clients. These added advantages will surely improve your customer’s satisfaction.
Now that you understand how Amazon FBA works, it’s time to start earning money by creating your Amazon FBA Account.
HOW TO SET UP YOUR AMAZON FBA ACCOUNT
Setting up your Amazon FBA Account is easy. It only involves four (4) simple steps:
- Create your Amazon Selling account, then login to Seller Central.
- Add products to your Amazon catalog, then specify those you want to be included in your FBA inventory.
- Prepare or pack the products for shipment to an Amazon Fulfillment Center.
- Ship your product to Amazon.
HOW TO SELL YOUR PRODUCTS WITH AMAZON FBA
After setting up your Amazon FBA account, you can now start selling products online. Earning money through Amazon FBA will take work and effort, but it will be worth it. You just need to focus on your products. But before you can choose which products to sell, you first need to learn how to get your products. If your not manufacturing products or just want to expand your product reach, there are tons of ways to stack your inventory with great products.
You can find products by engaging in Retail Arbitrage and Online Arbitrage. Retail Arbitrage is simply buying products from actual or physical retail stores and then reselling them again on Amazon. While Online Arbitrage is just the same, but you deal with online shops instead.
You can also partner with private label manufacturers and modify and customize your own branded products. You basically ask the manufacturer who creates the products using their own materials to label their products with your own branding.
When choosing the method on how to get your products for your Amazon FBA, consider the products you want to sell and the possible companies you are going to transact with. It is important to choose companies that are great in manufacturing your target products. Also, consider the company’s capability in responding to market needs.
HOW TO PICK A PRODUCT TO SELL FOR AMAZON FBA
Now that you’ve mastered the art of getting products for your Amazon FBA catalog, you need to learn which products to sell. Choosing the product to sell is different from choosing how to get the products. You see, the products you sell in your Amazon FBA catalog reflects your whole brand and is determinate of your possible earnings.
Here are some tips for you to consider when selecting your products:
1. Check the sales rank
Amazon has this ranking system which can help you identify which products are selling well on site. This is called the “Best Seller Rank” (BSR) which is based on how well each product is selling based on a particular category and subcategory. It is recommended that you sell products within the top 50,000 BSR. These items usually sell tons of units per day.
2. Compute your profit per sale
It is important to know how much you’re going to earn for each product that you choose. To know which items can make you more money, compute for your profit per sale. Factors such as capital, shipping fees, and FBA fees are to be considered in computing your profit per sale. But there’s no need to worry, you can have Amazon compute this for you. Amazon FBA has its own revenue calculator available, just click here.
3. Consider the size of the product
The size of the product you choose is important. Bulky and heavy items tend to cost you more in terms of shipping fees. To maximize your profit, choose products which are lightweight and smaller or compact in size.
4. Choose a product based on the category you are most knowledgeable on
When building your Amazon FBA catalog, it is best to stick with categories or business niche you actually know. This will help you choose products which are of high quality and standard. It will also help you in predicting market trends for your business.
After choosing the products you want to sell, it’s time to start promoting these products.
HOW TO PROMOTE ON AMAZON ADVERTISING
Amazon Advertising is a search advertising solution for Amazon sellers. It is similar to pay-per-click ads offered by Google, where sellers only pay when shoppers click on the ads featured by Amazon. There are several types of Amazon Advertising which you can get, these are:
- Amazon Sponsored Ads where your product appears based on the keywords it is associated with. Your product will appear on the search results whenever a particular word or phase is searched for by the customer.
- Amazon Headline Search Ads (Sponsored Brand Campaigns) where your products are shown above, below and alongside the search results once the customer types keywords linked to your product.
- Amazon Product Display Ads where your product is shown on product detail pages, customer review pages, on top of the offer listing page, and below search results.
- Amazon Video Ads is where you can have your products featured on Amazon-owned sites and devices.
In choosing which kind of Amazon Advertising solution to purchase, consider the costs for these ads. Take note that your advertising costs are to be included in your total costs for selling each product. This may affect your profit per sale.
Good luck in starting your brand new Amazon FBA business.
As a blogger, you want to find the best affiliate programs to help monetize your blog. This blog post will help you find the best affiliate programs for your blog.
I would recommend being very picky about which affiliate programs you promote.
Here's how to find the best ones for your blog.
Think About Your Customers Potential Problems
Take some time and really think about the problems your ideal blog visitor might have. Sometimes, this will generate some interesting ideas and outside-the-box ideas that you would not think of otherwise.
Really try to get in the head of your blog visitor.
Head to a Magazine Shop
If there is a magazine in your industry, take the time to buy a couple of magazines at a large magazine shop. Often you'll want to go to a specialty magazine shop as there are some very niched-out periodicals you wouldn't believe there is a magazine audience for.
Flipping through the magazine, check out what kind of ads are scattered throughout – and think about how each business makes money. What customers are they trying to attract? What is their marketing message? Be sure to read the classified ads if there is a classified ad section.
You will get ideas even if you think you know the industry well.
You might find some ads for websites or courses that might have affiliate products.
Once you've done that (and I'm gonna assume you're taking notes) you can move onto the next step.
Start a Google Doc for your project.
This is ideal because it is accessible across device and platform – and when and if you hire a virtual assistant (VA) – you can easily share information with them.
Have a section in your Google Doc for potential affiliate programs. This is a good way to keep track of your ideas for your project.
How to Track Your Affiliate Logins
I use Lastpass to track all of my logins for all of my sites.
Believe me, I *HATE* trying to log into a site because I forgot my password. It just feels like a massive waste of time. So I use Lastpass. Lastpass is free and works across platforms and devices.
You can even log into sites on your phone easily.
Not having to remember your password is also much safer as you can use a randomly generated password (which Lastpass can provide) for each site – so you're much better protected in your digital life.
Sold on the free version of Lastpass?
Create your FREE Lastpass account here.
After creating your account, you will be shown where you can find the browser extention that will end up saving you hours of time buy not having to fiddle with your passwords anymore.
Good, now we can move on to the next step.
Search in Google and Bing (you will get different results) for:
keyword affiliate program
keyword associate program
That should give you some good places to start.
Check out the Affiliate Networks
Affiliate Networks are large congregations of many different affiliate programs.
The two I use most frequently are Commission Junction (CJ) and Sharesale.
Both have hundreds of affiliate programs, most of which will not be relevant, but a few might be. It's always good to look at the new merchants (these are what they call the owners of the affiliate programs) recently.
How much can you earn?
Earning will range with the affiliate programs.
I promote some that don't pay, but give me perks (like WealthSimple which manages an extra $10,000 for free) for every referral.
Most digital products will give you 35-50% commission. This is standard for digital products.
Physical products typically have much lower profit margins and pay less. But I don't usually decide based on the payout. I like to decide based on quality.
Don't Forget Amazon
Amazon is the online behemoth. Since Amazon sells virtually everything, you can always find something that would fit in the Amazon associates program.
Two things to note about the Amazon Associates program:
First, it is geolocated. So you only earn when you promote the link for the correct country. So the default one to use is probably the main, US, .com site. Since we are in Canada, we are also signed up for the Canadian Amazon Associates program, and sometimes have links to both.
(Typically, we have some Amazon products we recommend in our default YouTube description at the bottom and we say something like:
If you are in the US: Bit.ly link
If you are in Canada: Bitly link
It's weird, but since they have the power, Jeff Bezos can do whatever he wants. (which apparently extends to paying zero taxes.) But enough of that rabbit hole.
The cool thing about Amazon is that if somebody clicks your link and buys something else – completely unrelated – you still get a commission. The commission on Amazon is small, but I recommend it anyway because you will make sales. You will notice this in your reports. It's strange, but cool. You might as well buy through somebody link so they make a little extra money.
By the way, if you feel inspired to shop on Amazon.com or Amazon.ca feel free to use the respective link!
There is a $10 payment threshold on Amazon payments, and you can choose to get paid or get an Amazon coupon code in place of your commissions. Guess which one Amazon would prefer to pay you in?
Checking in and Checking Out
Lastly, I think it's important to keep an organized list on your Google Docs for the programs you promote and this will help you check on them periodically, as you can see the clicks and sales you have delivered to their program.
And if you know somebody who has a product but no affiliate program, let us know and we can help them set one up. We will pay you a finders fee for making the connection if we close a deal with them.
“Everybody wants to get the most out of their assets.”
It’s a hard pill to swallow, but it is true. We all want to make the best out of everything we have. The house we own, we want to make it last until we’re old. The car we just bought, we want to drive it for miles and miles long. The money we have sitting in the bank, we want it to earn through interests. Optimizing our resources has always been our main goal in life. And this is the reason why we get involved in investments.
Investing is an effective way to make your money grow. The best thing about it is that you make money passively. There’s no work needed for your end. And because of the technological advancements, investing has become more convenient because you can now do it online. Online investing made investing easier to understand and keep track of. To be successful in online investing, you need the right platform for this. And after scouring the internet for the best online investing platform, I’ve finally found CI Direct Investing.
What is CI Direct Investing?
CI Direct Investing (formerly WealthBar) is an online wealth management platform. It is the leading robo adviser in Canada, and has been operating since 1965. The company has a diverse portfolio to ensure your risk is at the minimum while you get maximum returns. It basically, creates a good and unique investment portfolio especially for you. This is to cater your expectations you have and the financial risks you are willing to make.
How I got involved with CI Direct Investing?
Of course, I did extensive research about this. Plus, I had several colleagues who did share their experience with CI Direct Investing to me. They didn’t even have to encourage me to join as CI Direct Investing Portfolio already showed their stellar performance in online investing.
Getting in CI Direct Investing is easy. There are just 5 simple steps.
You’ll just need to enter your email address and then create a username plus input a good and strong password. Use this link to start.
2. Choose an account you’d like to open
They have several accounts for you to choose from. Their available accounts are RRSP (individual & spousal), TFSA, RESP (including for Quebec residents), High-Interest Savings Account, Non-Registered Accounts, RDSP, RRIF (individual & spousal), LIRA, LIF, RDSP, corporate, group savings, charitable organizations, individual pension plans, and personal pension plans.
3. Select a portfolio
Here, they’ll try to assess your portfolio by asking you several questions. By answering their questions honestly, the better the chances of them creating a suitable investment portfolio for you.
4. Enter your personal details
Just fill out the required details carefully to ensure the security of your funds.
5. Fund and sign your account with them
Start funding your account by e-signing an agreement with them.
After accomplishing all of these, you’re all set to watch your money grow.
The Verdict on CI Direct Investing
After opening an account with them, I have no complaints whatsoever. Here are the advantages I’ve experienced with CI Direct Investing:
- I was able to get great financial advice PERSONALLY from their licensed financial advisers. I was able to call and get legit advice from them.
- I am capable of overseeing my funds every day. With the help of their user-friendly dashboard, I am able to check on my stats as often as I want.
- I have access to their financial planning tools too. These tools are integrated into their platform and it can generate projections on my fund’s potential investment growth.
- They also have Cleantech add-on options available for all their portfolio.
- I was also offered private asset classes with a broad diversification intended to reduce volatility.
After experiencing all of these advantages, I can confidently say that CI Direct Investing is significantly better than picking individual stocks. Worth your time, worth your investment, and worthy to be part of your future.
DROPSHIPPING FOR BEGINNERS
Since this pandemic happened, tons of people started to look for ways to earn online. Top searches so far are phrases like “how to make money online”, “online jobs”, or “online businesses”. Whenever you search “online businesses”, you’ll always find the word “Dropshopping” linked to it. In short, Dropshipping is a trending way of making money online – and with good reason.
But what is dropshipping anyway?
For newbies out there, “Dropshipping” is a type of business model whereby an online seller can operate without the need of maintaining inventory, owning a warehouse, or having to ship products. It’s a business system where a retailer partners up with a dropship supplier who then ships the products directly to the retailer’s customer.
So you sell real, physical products, but you can do it digitally without handling any inventory or stock.
In dropshipping, there are usually three parties involved.
- The Retailer,
- The Dropship Supplier, and
- The Customer
The Retailer establishes his or her online shop and partners up with a Dropship Supplier while the Dropship Supplier manufactures the product and ships the product directly to the Customers. The Customer is the person who buys the products online through the Retailer’s online shop.
Dropshipping makes it easier for each of the parties involved to master their craft. Retailers can focus on selling the products, engaging with customers, and improving their online stores. On the other hand, Dropship Suppliers can concentrate on ways to perfect and innovate their products. Dropship Suppliers won’t need to stress about advertising or reaching out to customers – this will be the main job of the Retailer.
If you’re not into manufacturing products, it’s best to be a Retailer. In fact, when just entering into e-commerce, it’s recommended to start as a retailer or online seller. Starting up as a retailer is easier and less of a financial risk. You just have to be willing to learn and discover new things online.
This allows you to focus on simply marketing a product – and presenting the features and benefits – rather than dealing with the myriad of other problems you have in creating a physical product. It also allows you to quickly test-market a product and see how it performs – before investing more time and effort. And this is one of the key reasons that dropshipping has really taken off in 2020: you're not tied to a single product or idea. You can test which products sell best and maximize your time to focus on selling the best products with the best profit margins.
TIPS ON HOW TO START EARNING AS A RETAILER
Retailers or online sellers don’t have to invest heavily in starting their business. They just need to create an awesome online shop and connect with the best dropship suppliers out there.
Starting your online shop is as simple as setting up an account with Facebook. You can visit web platforms such as Shopify, Weebly, or WooCommerce. These sites can help you build and manage your online shop. You can even set up shop through Instagram or WordPress. This depends on your preference on how you will be marketing your online shop.
The key to making this all work, and the most difficult part is finding good dropship suppliers who are accessible to your target customers. What you’re looking for are dropship suppliers who can supply your customers with quality products that go with the whole theme of your shop. But there’s no need to worry, all you need to solve this problem is Spocket.
SO…WHAT IS SPOCKET?
Spocket is an application that gives you access to thousands of products in the US, Europe, Australia, and New Zealand. With Spocket, you’ll be able to connect with dropship suppliers who can provide you with a variety of products from apparel and footwear to tech and pet accessories.
To gain access to Spocket, all you need to do is sign up using your Google Account or Facebook Account. You’ll be able to create an account for free. After signing up, you then integrate your Spocket Account to your Shopify or WooCommerce store. Next, you start looking for products to feature in your online store. Search for products using their filter with the following categories: product categories, price, and location. Add the products to your store by clicking “Add to Import List”.
Take note that this free account will only allow you to:
- Add up to 25 Spocket products to your online store;
- Monitor your products through Spocket’s Real-time inventory updates;
- Allow you to order for an unlimited number, the products you add to your store; and
- Track your shipments
But, the key to making money with dropshipping is sourcing the best products that you can find have a need in the marketplace. And Sprocket allows you to filter through the mediocre choices and find the best, most profitable ones to start with.
If you want to add more products to your online store, simply subscribe to a paid Spocket Plan. Spocket has several plans available, each depends mainly on your budget and business size. Start your business right by connecting with the right people. Have access to the best dropship suppliers and visit Spocket.com right now.
Key Metrics for Dropshipping:
The key metrics to focus on in e-commerce or a Dropshipping business are:
- CLV (Customer Lifetime Value)
- AOV (Average order value as some customers may order more than one item from your store.)
- Cost Per AddToCart
- Cost Per Optin
- Acceptable CPA after COGS (Cost of Goods sold)
Let me explain that last one with an example. If the product you are dropshipping has a hard cost to you of $15 and you sell it for $35, you can spend $20 on ads to break even.
The Importance of Choosing The Right Source For Your Products:
Lastly, consider that where your products get shipped to your customers from can be a crucial factor in your success. If you dropship from China, customers will regularly be waiting for up to a month or more for delivery – and will get their products in a “less than impressive” package when it finally does arrive. This will cause you to deal with refund requests, disputes and chargebacks.
One of the most powerful things about Sprocket is that it lists sources in the US and Europe, so you can focus on sales rather than dealing with customer support nightmares and putting out little fires all the time. In fact, 60% of the products are sourced from the US or Europe.
So if you want to give Dropshipping a try, the best place to start is to open a free account with Sprocket and start looking at some of the potential products you can start profiting from today!