How To Locate A Good Merchandise Partner

An effective market strategy is one which cannot be underestimated, especially considering the torrid effects the pandemic has had on businesses. A company needs to find a way in order to appeal to people despite the fact that they are being much more cautious about spending their money. There are many ways in which one can do this, however, one of the most successful options to go for is to opt for a business strategy which revolves around the marketing of promotional merchandise. This is a great way to go because it is usually relatively cheap in cost yet at the same time it is highly effective.

Nevertheless, no marketing strategy is foolproof by any stretch of the imagination. Serious time and effort need to be put in in order to ensure that a business stands themselves in the best possible stead for success. After all, if marketing was easy then every business would be flying. When it comes to a marketing strategy revolving around promotional items the key to success obviously largely revolves around the items in which a business opts for. Check out drink bottles online for a good example of something that works well. And therefore, it is of the utmost importance to source out a top-quality merchandise company to guarantee that this is the case.

How To Locate A Good Merchandise Partner
how to locate good merch to sell online.

There are several steps an individual should take in order to give the best possible opportunity of finding a credible company. The first thing that should be done is a quick check on the company website in order to discover the experience of the company. The more years a business has been established for the better. After all, this is not something which can be done half-heartedly. Companies that have been around for a long time will have more experience, insight and knowledge and this will be highly valuable. At the end of the day, money is being spent on this and it affects the success of a business so it is important to go for the best.

In addition to this, it is also a great idea to go to a search engine page and research the name of the company in question in order to discover what previous customers have thought about the service and the items they received. This will take five minutes but it will warn people away from any unsatisfactory businesses. Remember, however – one bad review does not mean that the company is bad; it is the general picture as a whole which is the important point.

Furthermore, a good merchandise company will be willing to give their opinion on what they think the best promotional items to go for would be for the business in question. They will not merely sit there and let the clients have to figure it all out themselves without giving any important.

All in all, a promotional item based market strategy tends to be a good option but it is crucial that the right company is employed in order to provide the products required.

Where To Find The Best Mortgage Calculators

Mortgages and numbers.  You can’t have one without the other.

So, does the mortgage rate really matter?  Where can you find out how big of mortgage you can afford?  What would happen in you made extra payments on your current mortgage?  How would that effect the future payments and potential mortgage length?

Making a mistake on a mortgage can have huge ramifications on your financial life and stress levels.

best mortgage calculators for consumers

Suffice it to say that when you want to figure out stuff about your mortgage, or potentially a new mortgage, you want to find some mortgage calculators.

Best Mortgage Calculator Site

One site I found that has a ton of great mortgage calculators is

One of the best things about this site is that it’s not cluttered with ads.  In the mortgage world, mortgage leads are big bucks – and therefore most of the sites with mortgage calculators tend to be full of ads.

This is distracting, especially when you just want to get some numbers and make a comparison.

Likewise, if you go to a bank website and use their mortage calculators, they tend to be biassed towards their own mortgage packages.  So I much prefer to do my calculations on a neutral, third-party site.

Additionally, the bank websites tend to have only the most basic of mortgage tools and calculators.

So if you want to dig deep into some top shelf mortgage calculators, this site really has everything laid out so you can easily access the calculators and go through your numbers and get a clear idea of what to do and what kind of mortgage works best for your financial situation.

This is another unbiased source of mortgage info.

Do Banks Have Your Best Interest At Heart?

Remember, the banks have a vested interest in selling you a mortgage. They make a significant amount of money from lending you money for your mortgage.

By comparison, many of the bank calculators are misleading – because they don’t has an many inputs – and can cause you to over-estimate your mortgage pre-approval numbers.  In fact, the banks have a vested interest (yes, that’s a pun!) in dumbing down the mortgage calculators on their sites to make a potential mortgage seem more attractive.

How Mortgage Calculators Often Mislead New Home Buyers

They often don’t even give you an option to factor in property taxes! Check out this CNBC article on the the “intentional” limitations of other mortgage calculators.

The point is that not seeing the full costs of a mortgage, and/or by using tools that may not give you the full picture is an epic mistake.

Another thing to be aware of is home insurance.  Home insurance has gone through the roof in the past few years.  In fact, our own home insurance has over doubled from about $125 approx per month to $410 per month.

Missing some key elements like this, that make up a HUGE part of expenses is significant. My own principle residence has seen a significant increase in the cost of home owners insurance. It's now $410 per month CAD, which for some people near where I live is equivalent to an entire mortgage payment! (By way of comparison, a decade ago, my home insurance was a little under $200/mo.)

(Personally, I think that insurance, particularly insurance that everyone is required to buy by law, is a bit of a scam. But that's a blog post for another day.)

Final Thoughts on The Best Sites For Estimating Mortgages

Big purchases require looking at all the facts. And if you really want to get a handle on mortgages, it's worth it to dig deep into the numbers and spend some time looking at different scenarios with the best mortgage calculators and tools.

Avoid the bank mortgage calculators, because they are basic at best, and misleading at worst.

With all the distracting stuff on the internet, I really value clarity and brevity.  And that’s the biggest strength I can think about in the world of online mortgage calculators. So grab a piece of paper and start running some numbers for your next mortgage.

Got a tip on getting a great mortgage rate? Leave a comment below and share it with our readers.

How to Make a Side Income While Growing Your Business

Any entrepreneur knows how hard it is to grow a business from scratch. It takes a monumental amount of time and effort to get up and running, and it could be a long time before you make any money.

Unless you have a huge stash of savings in the bank or an inheritance from a long-lost ancestor, you’ll need a source of income while your business is still in the early stages. But having a full-time job can consume all of your valuable time and sap your energy so at the end of the day you have nothing left to give to your business.

It’s a fine balancing act, as you want your side income to give you enough money to survive, but also enough freedom and flexibility that you can still focus on building your company. Many successful entrepreneurs start this way, and with the right job, it is possible to make it work. To help you realize your business vision, here are a few ways for budding entrepreneurs to make a side income.

How to Make a Side Income While Growing Your Business

Find flexible work

If you’re commuting into an office every day and working nine-to-five, by the time you get home your mind will be zapped and you’ll have no motivation to focus on your business. Over time, there’s a risk that it could slip away from you. What you need is a job that you can fit around your business, and not the other way round. There are loads of options for a career you can have on a part-time or freelance basis. Copywriting allows you to work from home and avoid any fixed hours, as long as you meet your deadlines. You could also become a delivery driver and use sites like Shiply to browse deliveries and pick any jobs that suit your schedule. If you want to block off your days for your personal project, try finding bar or restaurant work that lets you make money in the evenings. There are so many options, you just need to find the one that works best for you.

Get a passive income

The ideal scenario for any entrepreneur is to have money coming in without having to work for it. It may seem like a childish fantasy, but many people achieve it successfully. Investments are a common way to make a passive income, by putting your money into stocks, bonds, or currencies. Alternatively, you could buy property and rent it out to tenants as a landlord. If you have a spare room in your place you could even take on a lodger.

Sell your skills

If you’re creating your own business, you no doubt have a few skills that are in high demand. It might be creating websites, digital marketing, graphic design, accounting, or project management. Whatever your expertise, consider selling your skills to companies to make a bit of money on a freelance basis. Although this will take time away from your own business, the extra experience will help you to hone your skills and it may help you in the long run.

MorningFame Review

MorningFame Review

Morningfame is a YouTube guidance tool. It basically tells you in a fun, gamified way, which of your videos are performing best, and which analytics are growing or retracting.

So MorningFame is ideal for anybody that wants to get more insights and focus on how to grow their YouTube channel and their YouTube audience.

morningfame review - morningfame dashboard
MorningFame Dashboard

Who Created MorningFame?

The creator of Morningfame, Nico, is a good guy. I’ve spoken to him on several occasions, and he definitely is committed to growing this SAAS.

nico morningfame creator youtube tool
Hey, it's Nico from MorningFame!

Morningfame is basically a software that sits on top of Youtube. So its entire ecosystem is reliant on YouTube analytics and YouTube API.

The thing about Morningfame though, is that he is a genius when it comes to what he can get from the YouTube API.

youtube api
YouTube API

That’s his genius. (And yes, I mean genius.)

If you care about YouTube Analytics – or about getting clear, actionable steps to growing your Youtube Channel, you need Mornignfame!

OK, so first off, weird name, right? Morningfame?  I don’t know exactly what it about, but I suspect it is based on the old phrase attributed to Andy Warhol: everyone has 15-minutes of fame.

And that Youtube is making more people famous – from Jeff Paul to Mr. Beast.  There are a lot of YouTube famous people.

But the cool thing is that even if you have a serious channel on a serious topic, this Morningfame thing makes it more fun and enjoyable!

And when YouTube becomes fun, the subscribers start to rise, and everything seems to bring your way.

So who is MorningFame Built For?

So the product is really essential for everyone that is SERIOUSLY building a Youtube channel.

It’s one of those things that if you don't know it exists, you really wouldn't think of it… but once you see how it helps you understand what you need to now your channel, you fall in love with it, and it becomes an essential part of your YouTube channel growth.

All you latest videos are sortable by these filters, which really make more sense than YouTube Analytics displaying just the raw data.

morningfame analytics free

YouTube Analytic Tools

So I love finding new tools. And I was not in the market for a new tool as I was already using TubeBuddy – and I assumed that Morningfame was pretty similar.

So, because I *wrongly* assumed it was so similar, I was actually quite slow to carve out the time to take MorningFame for a test run.

The other thing that was a little odd is you are REQUIRED to use a promo code. You have to be referred to use the tool.

This is actually pretty cool because it means that the developer really wants to help support his “affiliates” as much as possible.  There is not a real affiliate program.  You can't earn any money by sharing MorningFame.  However, you can earn free service by referring people to MorningFame.

I should mention that there is no real affiliate program. It’s more of a referral program.

Meaning, if you refer somebody, you both get one month free, but you don’t earn any commissions.

So if you want to give MorningFame a try, please use the link here my son's account.  (My account is already free.)

Click Here To Try MorningFame for Free

I’m helping him be an entrepreneur and grow his channel too. (If you check out his channel, please subscribe!)

So before MorningFame, I mainly used Tubebuddy to help on uploads of videos and for tag research.

BTW, tag research is very important for YouTube, and there are some real killer tips I talk about inside this free training on YouTube Optimization.

Once I got started with Morningfame, I honestly wished I had started earlier.

Morning Fame Killer Feature:

One of the features actually tells you which of the tag you could be ranking for – but did NOT select on your initial upload.

Even though I consider myself a tag researching guru, I still get some very good suggestions – and usually ones I would not think of.  The other thing is that they rank the tags based on search volume, so you can know which ones are the most advantageous to select as your YouTube tags.

The downside is that this feature only works with an email 24 hours after the initial upload. This is a limitation of the YouTube API, so currently there is no way to check older videos except manually.

However, it’s such a killer feature – because it's basically giving you free rankings that you would otherwise have missed.

I consider this worthwhile for the cost of the service.

In addition, the email contains the top 5 thumbnails (and yours) so you can visually compare which one looks the most clickable. I like this because I can see, without distraction, which thumbnails are the most visually appealing for the click – and as you know it's easy to re-do your thumbnail.

Here's how that part of the email looks:

morningfame youtube thumbnail analysis ctr youtube metrics

The reason this is so important is that CTR of your thumbnails, in comparison to other thmbnails is a highly important metric to YouTube. They use that data to select which videos they will show MORE often and which videos they will server LESS often.

So this, in itself, is worth the cost of MorningFame also.

Pros of Morningfame:

Nothing to install. You simply log in to your YouTube account and allow the permissions.

This means it's not like Tubebuddy where you can frequently become logged out and need to re-login in to access the tools.

Give your very actionable advice.

The Awesome 24-hour post upload email from Morningfame!

Cons of Morningfame:

The keyword research module is available 24 hours for every 2 weeks, unless you get the premium version.

Morningfame can be a little overwhelming. There are a lot of features and ways that the data is presented. Although the onboarding process makes it much easier by unlocking only certain areas at a time.

So if you plan to produce more/better YouTUbe videos and want to get maximum distribution organically – and who doesn’t? Then this is for you.

If you don’t really care about the SEO of your YouTube videos, then you don’t need to take a free trial of MorningFame.

The negative aspect of Morningfame is that it can be overwhelming. Although, truth be told, you probably feel that way trying to decipher YT analytics. And MorningFame is actually quite accessible.

Even if you don't grasp everything, you'll get some ideas on how to get your videos wider distribution and what's working best on your channel.

Killer Morningfame feature:

Of all the features you get with MorningFame, one of my absolute favorites is you get an email 24-hours after uploading a new video from MorningFame. And it includes the tags that are in your video – and what you are currently ranking in YouTube Search for those particular tags.

But you also get a list of tags you COULD be ranking for but are not – and your competitors are ranking for. Despite thinking I'm amazing at keyword research, I usually find some tags to swap out to actually improve my overall YouTube search rankings using this MorningFame email.

This alone would be worth the cost of MorningFame – which is easy to get free if you put a link to MorningFame in your default description upload text. Trust me.

CTR is a core metic on YouTube, so this is really helpful for optimization.

Keep in mind that optimization is not a one-and-done thing. If you really want to grow your channel, you want to review your data and re-optimize or tweak tags, thumbnails, and descriptions from time-to-time.

I also like that this 24-hour Morningfame email encores me to go back and tweak the optimization after 24 hours. So it gets me engaged with the content I just put out. And that video I still need to be sharing over social media for the first few days also.

There are a lot of other features and it looks at your channel and tells you what to focus on – ie on growing subscribers, picking video topics, etc.

So it really used machine learning to help you with your channel.

A Quick Note About the YouTube Studio App

By the way, for quick YT Analysis I really like the YT Studio app.

I use it to keep a quick handle on my youtube ad revenue, searches, most popular videos, and such. It’s a simplified version of the YT Studio analytics. If you not using it, I highly recommend it.

Download it here

MorningFame Bonus:

In addition to the MorningFame tool and all the benefits you'll get with that, if you take a free test drive of MorningFame (you don't even need to keep it) I’m going to give a free audit of your YouTube Channel. And I will also give you a free PDF that shows you how to optimize your YouTube videos when uploading them to YouTube. There are several steps you need to take in order to get the maximum distribution from Youtube's algorithm and I'll show you exactly how to upload your videos and get more views.

Just let me know you used my link via my contact page and be sure to include your name, email address, and your YouTube Channel URL so I can do a review/audit on your channel and send you a video. All for free!

Click here to give MorningFame a try.

What Does Online Engagement Look Like In 2020?

Are blogs still relevant in 2020? 

The short answer is yes. According to Impact, 7 in 10 Internet users regularly check blog posts. From a marketing perspective, blogs can significantly improve your SEO results as they allow you to create unique content pieces to target the latest keyword trends. 

However, blogs aren’t the only channel to engage with your audience. Nowadays, the attention span online is shorter than the one of a goldfish. In other words, while loyal readers are likely to engage with your blog posts, new ones will need to be convinced in under 8 seconds. Indeed, 8 seconds is the current attention span online for a new audience group. The shrinking attention span requires a change in tactics. When reaching out to a new audience, you need a format that is exciting, entertaining, and touching from the first second.

What Does Online Engagement Look Like In 2020?

Video blogs: Let them watch the film of your life

Video blogs record high engagement rates compared to their written cousins. According to Cisco, video content is expected to make up over 82% of all online consumer traffic by 2022. Therefore, it makes sense to reach out to new “readers” via a video channel. Additionally, over 9 in 10 users who consume video content on their smartphones are likely to share it with others. The statistics are much lower for written articles. A video is engaging from the first image as it creates a complex sensory experience. In a few seconds, you can convey a stronger message than you would in a few paragraphs of text.

Users are likely to watch a video to the end rather than read a blog article. From a marketing perspective, your video content receives high traffic, making you more suitable to join the Youtube advertising network. You can display advertising in the middle of your video, which means you can monetize your content effortlessly.

Interactive storytelling: A journey down memory lane

Interactive storytelling brings the “reader” at the heart of the story. Unlike reading a blog post that tells a story, interactive storytelling turns the reader into a semi-active narrative ally who contributes to the end story. You can create interactive experiences through a variety of mediums, including microsites and ebooks. If you are familiar with classic video games – if not, you may want to consider installing PS2 Roms for Windows on your laptop – with an exciting plot, you can use a similar approach to share your content. An exciting plot such as the PS2 GTA: San Andreas moved the player through challenges to reveal the story. As players choose options, they can find out more about the plot. Interactive content creates an immediate sense of reward as users feel in charge of the progress.

Podcasts: Let me tell you a story

Storytelling is part of human nature. Our ancestors grew up telling and listening to stories. Therefore, podcasts allow marketers to tap into the human psyche and share valuable content. A podcast can replace a personal or professional blog article and maximize engagement. They’re so easy to consume that podcasts are now part of everyday activities, from commute to house chores.

Online engagement varies depending on your preferred format. As popular as blogs are, they are not the best engagement strategy for an audience with a shrinking attention span. On the contrary, making your content appealing from the first second is more effective for video, interactive, and podcast storytelling.