Blogging is a secret weapon for all entrepreneurs. It is perfect for marketing your brand online. By starting your own blog, you get to build and strengthen your rapport with your clients. It’s the best way to update your clients on new deals and give them awesome tips for your products.
Starting a blog is very easy! All you have to do is choose the perfect blogging platform for you.
Read this post and then be sure to sign up for our FREE blog course. Learn how to start a blog and discover how to avoid the major mistake and pitfalls that plague most beginner bloggers.
Luckily, we already chose one for you. WordPress.org is by far the go to site for all the bloggers out there. It doesn’t matter if you’re a beginner or an expert at blogging, WordPress.org can accommodate all of your blogging needs. To prove that WordPress.org is the king of all the blogging platforms out there, we did some research and made a short comparative study on this. We compared and contrasted the best qualities of WordPress.org to other blogging platforms out there.
1. WordPress.org v.s. WordPress.com
Woah! There are two WordPress sites? YES! There are. So don’t make the mistake of simply typing “WordPress” on the search bar and hitting enter. You need to make sure you go to WordPress.ORG. WordPress.org is the “real WordPress”. It’s open-source and 100% free. Unlike its counterpart, WordPress.com which will eventually ask you to pay for a plan once you use up the free 3GB space they give out to free accounts.
WordPress.com is a hosting service, which means they’ll place ads on all the free websites. Not so good if you’re just starting to blog and want to focus on your own brand. Meanwhile, WordPress.org is self-hosted. It allows you to grow your website as you want it to be. You get to control the ads on your site and you can do this freely or for a charge.
At WordPress.org you have thousands of themes to choose from. . . and they are FREE! Unlike in WordPress.com where you only have over 100 themes to choose from. WordPress.org gives you this creative freedom to do anything on your site which WordPress.com doesn’t offer. With WordPress.org, you can use plugins to setup an online shop, have customers subscribe to weekly newsletters through pop-up messages and lots more!
2. WordPress.org v.s. Medium.
WordPress.org and Medium do have different functions. Medium’s main purpose is for you to share stories. It’s used mainly for writing. Unlike WordPress.org, where you can see animations and small ads from time to time.
Medium gives you less space to advertise and build your online empire. They have content restrictions. Medium has a list of content topics you’re not allowed to talk about (i.e. threats of violence against anyone). Once they get a whiff of this, they can suspend your account or limit its distribution. WordPress.org on the other hand, gives you more freedom for your content. You can freely blog about your product, without having to worry about your account being suspended.
At WordPress.org, you can actually earn money from your content. You can run ads, accept sponsorships and use affiliate programs on your site. You have more chances of earning money here compared to Medium where you are required to work with their partner program. This makes Medium less attractive for publishers out there.
3. WordPress.org v.s. Tumblr
There is a big difference between WordPress.org and Tumblr. WordPress.org is a content management system while Tumblr is a microblogging platform and social networking site. Tumblr is more of a social network rather than a blogging platform. Here, you need to focus on content curation rather than content creation. The main advantage of Tumblr is that it already has a good and solid community who can read or view your daily blog. You’ll have a sure audience but they may be limited. This can be perfect for personal blogs but not so for your business.
WordPress.org functions as a publishing platform, allowing you to focus on creating good content for your business. Here, you get to show off your passion, ideals and skills. You actually get to advertise your product as freely as you want. You get to build a website with an audience and publish your content for the whole web to read.
4. WordPress.org v.s. Joomla
WordPress.org and Joomla are both self-hosted, open-source content management systems. They’ve been competing for the title “best blogging platform” for over 10 years already. Statistics show that WordPress.org takes the lead on being a better blogging platform than Joomla. According to a research conducted by Kinsta.com, WordPress.org has been powering over 35.2% of all the websites on the internet, compared to Joomla which powers around 3% of all the websites on the internet.
For those who are beginners at blogging, especially those who are non-developers, WordPress.org is better for you than Joomla. WordPress.org is deemed as the easiest management system to use. Its whole system is user-friendly, allowing you to navigate through the site without a problem. Joomla on the other hand is more complicated to handle. Its control panel is quite difficult to understand, you’ll need to be a bit knowledgeable in web technologies before getting a hang of it.
As to what you can do to your blog, WordPress.org offers an extensive array of plugins and themes to use. This makes it easier for you to extend your site with a variety of different features. Joomla also offers a variety of choices but WordPress.org extension marketplace is larger in terms of numbers.
5. WordPress.org v.s. Blogger.com
Both WordPress.org and Blogger.com are free blog hosts. But as of the moment, WordPress.org offers a variety of functional features which gives it an edge over Blogger.com. Although both sites are easy to use, online marketers would prefer WordPress.org for their business all the time. WordPress.org has over 50,000 free plugins to choose from while Blogger.com only has around 25. At WordPress.org, you can create your own order page through these plugins. The same would be difficult to do with Blogger.com, you’ll need to do some coding to add extra features to your site.
In terms of adding some personality to your blog, WordPress.org can do a lot for you. You get to have a sense of identity when you make your blog using WordPress.org. For your themes, you only get a few options at Blogger.com. This means, there’s a big chance that your site will look the same with others. But with WordPress.org, you get to choose from thousands of themes! Each can be edited according to how you like it. This allows you to create a more unique look for your online market.
That ends our battle of blogging platforms. WordPress.org wins the title simply because of its user-friendly interface. It has the best plugins and themes for you to develop and build your blog from scratch. You’d be able to mold your website to fit all of your business or marketing needs. Start your business right, and blog about it! Do it with WordPress.org.
Morpher is an around-the-lcok trading platform that offers no fee trading of assets with unlimited liquidity. It's not setup as a traditional exchange.
Morhper is based out of Vienna, Austria and created by Morpher was founded by Martin Froehler and Denis Bykov in April of 2018. (Coincidentally, CryptoExplorer is also based out of Austria. Being that is is Austrian, it is under the laws of the European Union (EU.). I like this because the EU has good governnance over such entities.
Tim Draper, the popular crypto-enthusiast and American Venture Capitalist is the main investor through his venture capital firm Draper Associates. He has invested $1.25 Million into Morpher.
Morpher is not an exchange, market maker, or a brokerage firm. It is a platform where users can place trades by interacting directly with a “Virtual Future.”
The Morpher platform allows trading in “Virtual Futures” so called as they do not expire, which allows trading on weekends and 247 which is not possible with traditional futures, as the traditional markets close over the weekend.
The incentive is that if you win you earn more Morpher tokens. if you lose, those tokens are burned.
The Morpher Tokens is an ERC20 cryptocurrency on the Etherium blockchain, and this your account is denominated in Etherium. This menas, theoretically you could lose money even if you trade goes up, if the ETH drops. So while you can trade other assest beyond crypto, using Morpher relies on a fundamental belief in the long-term growth of crypto and ETH specifically.
If ETH continues to increase in value, you portfolio will be boosted accordingly.
So, in order to succeed at blogging, you need to know how to write amazing blog posts that people will actually want to read!
You want more readers for a couple of reasons.
First, more readers are more eyeballs on your content. 👀
This is a metric that you can easily measure and set targets for. I like to use a plugin to put the traffic stats right on my WordPress Dashboard when I log in so I can get a quick visual on how many people are coming to my site and which pages they are coming in from.
Second, you want to write extraordinary blog posts so you get engaged viewers who become passionate about your articles and your content.
The more engaged somebody is with your content, the more likely they are to take action on what you suggest. That could just mean an avid fan, or it could mean somebody taking action and purchasing an affiliate product through your link or a product you've created yourself. It all depends on the article.
You measure traffic by users and page views, and session time (which is how long they were on your site for.) I recommend tracking your traffic stats using Google Analytics, and the Lara Google Analytics plugin which is free to start.
So… how on Earth do you come up with ideas for blog posts that people will actually want to read?
4 Ways To Find Fantastic Ideas For Blog Posts
Keyword Research For Blog Posts
First, start with a free tool like UberSuggest (created by Neil Patel) or Keywordtool.io to look up keyword terms in your niche that people are searching Google for.
These tools show you how many searches that keyword term is getting per month, and how easy or difficult it is to rank on the first page of Google for that term.
You simply type a broad keyword into the tool and it returns the most popular auto-suggest keywords back to you. (Auto-suggest is like how Google tries to predict what you are typing into the search box. Try it out and go through a few letters of the alphabet and see how many you didn't even think would be a viable search term!)
Free Keyword Tool Chome Extention
I also would recommend installing a Chome Extention called WMS Everywhere.
It adds the search volume and CPC data for the keyword you searched for and the most relevant related searches to the one you just made. It adds this data to the sidebar of your Google Search. It looks like this:
Note: When using keyword tools, you want to find keyword terms that have a high search volume and low competition – these are the ones you want to write a blog post about as it will be easier to rank in Google for the term which means more people will find your content.
Keep the blog post centered around one specific term that you select as much as possible.
When you are starting out, try to really find a search phrase with low competition. Once you see traffic coming organically from the search engines to your article, you will gain confidence, and you can slowly start tackling more competitive search phrases.
Become A Spy!
Next, make a list of successful bloggers in your niche. Once you have that, go to BuzzSumo to see what their most popular blog posts are. This is a powerful tool. Do a lot of research beforehand so you can get the most out of their free trial.
The Two Best Q&A Search Engines
Put on your thinking hat. Think about common problems or questions people have related to the topic you blog about, and then you can write blog posts that directly solve those problems and answer their questions. If you are having trouble, there are two “Q&A Search Engines” that can help.
Answerthepeople.com is a cool search engine that is based all around auto-suggest, LSI (latent semantic indexing which in laymen's terms mean synonyms) and answering questions.
Lastly, go to Pinterest and search for topics and keyword terms related to your niche. Pinterest? Yeah, that Pinterest. Think of Pinterest as a VISUAL search engine. See which bloggers and blog posts are coming up at the top of the results and which Pinterest captioned pins spark your “Yeah, I ‘d read a blog post on that” niggle.
Sometimes I like the silence of my Bose Noise-Cancelling Headphones not plugged in. (Yeah, weird, I know.). They are super-comfortable and feel like a little hug around your head. So nice!
Start your post off with an attention-grabbing title that serves two purposes: it has to make people want to click through and read it (like a Headline) and it should also have your exact keyword phrase at least once near the beginning of the title.
Think of the headline like a Cosmo Headline.
You need a little salaciousness and some sizzle. Make sure your article covers what you promise, but you want to sell it a little bit. Boring doesn't work on the internet. (That's why there are so many click-bait headlines on so many sites.)
The thing people don't understand about blogging is that a long article is composed of short sections with short sentences. Goodbye grammar you learned in College! Hello, easy-breezy writing style.
You don't want to write a giant wall of text. It's hard to read and will turn people off quickly. Use headings, short paragraphs, images, and bullet points to break up the text and make it easy to read.
Bullets. Even one-word sentences are okay. Sometimes.
Write a minimum of 1,000 words… but try to go even longer! Studies have shown that most blog posts that rank on the first page of Google for a specific search term are at least 2,500 words long.
(Remember, you don't need to write it on one sitting!)
Again, not every post is going to be that long, but if you have more to say, go for it. The great thing about a blog is that it's easy to save a draft, take a few minutes for a cup of tea and come back and see what else you can add to your post.
There are 5 Tried-And-True templates for your blog posts
1. The Pillar Post
This is one of the most important types of blog posts you can have.
A pillar post (which references the pillars that hold up an old ancient Greek building) is an in-depth, highly detailed blog post related to the topic of your blog. It’s also known as “cornerstone content” for your blog.
This is what you would want somebody to read first if they landed on your blog and you wanted to make a good impression. Aim to be the most definitive, thorough post on the topic you can think of.
Examples of pillar posts:
The Ultimate Guide to Backing Up Your Digital Photos (tech blog)
How To Live In Cambodia for $30 a Day (travel blog)
How to Start a Digital Marketing Agency Business (marketing blog)
The Ultimate Guide to Homeschooling Your Kids (homeschool blog)
It goes without saying that pillar posts should be highly related to your blog niche. Try to make your pillar content as relevant, helpful, and detailed as possible, and link to these posts often in your other blog posts. (Linking to your other posts from your pillar post and vice versa is a great SEO signal to Google that your blog is an authority on a particular topic.
Speaking of linking in general, don't be afraid to link out to other articles. Google sees that as being a “good neighbour” rather than somebody who is trying to be a link hoarder.
2. The Tips and Tricks Post
Think of that Cosmo magazine again. They often have tip headlines related to sex. Sharing tips and tricks is a great way to provide value and create blog posts that will be really popular.
Tips, especially if they are quantified with a number, like “5 ways to…”
Create a desire to read the post to see if you can find some hidden knowledge. It engages and grabs your reader using basic, undeniable human psychology.
The goal is to share “quick wins” with your visitors that they can implement easily to achieve their desired results.
These can be shorter, and can even be incomplete. Just give them something memorable and engaging to read about and they will want to read more from you.
Examples of tips and tricks posts:
10 Tips for a Stress-Free Day at The Dental Office
The One Secret Productivity Hack Secret From Steve Jobs
7 Strategies for Growing Your Blog Traffic
10 Things You Should Never Buy at Costco
3. The List Post
A list post is exactly what it sounds like! A big list of ideas, habits, or tips.
Everyone likes list posts because of their perceived value. They put a bunch of great ideas into one place, which is super convenient. This type of blog post is also popular being shared on social media – especially if it is (or seems) definitive
Examples of list posts:
9 Ways To Make Money Passively
3 Sites To Download Royalty-Free Images
7 Habits of Wealthy Individuals
25 Indoor activities that cost nothing for PA Days
4. The “How To” Post
“How To” guides and tutorials work because they help your visitor solve a problem or maybe to learn something new.
How many times you’ve Googled or searched on YouTube for “how to do” something in the last month?
Well, there are other people who are searching right at this very moment, and you can help them by writing a really great “how to” post to solve their problem.
Examples of how–to posts:
How I Got Created 3 New Passive Income Streams in 60 days
How to Turf your Basement and Turn It Into The Ultimate Soccer Playground for Your Little Soccer Star
How to Self Publish Your First Podcast
5. The Round-Up Post
Round up posts are blog posts where you round up a bunch of related content and put it all in one place.
You could round up your favorite tools and resources. I like to think of this as a review of multiple products, like a Round -Up of the top WordPress Page Builders, or a Round-Up of the Top Credit Cards for Small Business Owners.
You can really have fun with this and let it fly.
Examples of round-up posts:
Top WordPress Page Builders: Round-Up!
10 Best Tools for Creating Graphics on Your iPhone
25 DIY Office Hacks on a Budget
6. The Interview Post
You can interview somebody in your industry and clean-up and publish the transcript on your blog.
This creates a ton of great content and requires very little actual writing. If you recorded the interview, you can also publish an .mp3 audio for your visitors to download or listen to on your site. You can embed this directly into WordPress now without even having to add a plugin. It's easy! Just upload the .MP3 file to your media inside your post.
A lot of new bloggers wonder how frequently they should be blogging. Great question. The answer is – as much as you can commit to!
It's better to be consistent than sporadic and unpredictable.
Make the choice to publish one amazing, in-depth, value-packed blog post per month vs publishing multiple short, sloppy blog posts every week. Never ever sacrifice quality for quantity with your blog posts.
Commit to a schedule (ex. one new blog post a week/every two weeks/every month) and stick to it for at least your first year as a blogger.
Write down what you're going to commit to. Like actually write it down now…
That's it, now start typing.
Want the blog post writing cheat sheet? Download it from this link.
In this Shakepay Review, I show you how easy and intuitive Shakepay is for Canadians. It's easily the best and lowest cost way to buy and sell Bitcoin and Cryptocurrency for Canadians 🇨🇦.
A lot of people are confused about how to move their crypto back into fiat currency. That's understandable, as it's not as intuitive as buying your first Bitcoin in the first place, which was likely done on Coinbase.
Recently, I discovered a little gem of a platform called Shakepay, which has an awesome user interface and is fun and easy to use.
Not only that, but Shakepay does not charge any fees. They make a small market-maker exchange fee as the difference between the buy and sell price – much like the banks do when converting from USD to CAD or vice versa.
I really love Shakepay, and I put together a quick video to show you how to use Shakepay and to convert some crypto back into fiat Canadian dollars.
I also show you how to off-ramp your crypto back into fiat currency using Shakepay and their FREE Interac E-Transfer feature – which takes about 30 minutes or less.
This video will show you how to use Shakepays features so you can start leveraging your Crypto and controlling your money!
Having built an online business while still in University, I've had the fortunate experience of never having had a traditional job where I would leave the house every day to go to work for someone else.
As networkers, Marie and I created an income we could have only dreamed (multiple yearly 6 figure income, 5 figure a month incomes) of but here's the rub…
Even though we had excellent online lead generation and made the recruiting process EASY, our days, though still at home or wherever we were at the moment, were spent on the phone – selling, recruiting, and team building. A lot of our time was spent hitting quotas, to qualify for sales pools.
Now don't get me wrong, I loved building teams.
I loved all the people we met, getting to know and working alongside them but as you get older, certain things become clearer and as my children grow, I've realized, “Boy, does it go quick!”
I have always been a family-first kinda guy and the desire to spend more time with my wife and my kids doing the things that we LOVE is crucial for me.
I don't have to tell you if you have kids, childhood is a special time of awakening and wonder, I want to be there for my boys, watching them take it all in.
So back to blogging and designing your own days…
I was already blogging as we built teams.
And since blogging was already a large part of our online lead generation and we recognized a freedom and passivity that came from our blogging income, it made sense to start looking at it as a viable full-time option, especially when I liked blogging when it's convenient for me and my family.
This eventually turned into a side income business where we ran our own website and blog company from 2004 to 2016. Soon enough, we decided to concentrate our efforts mainly on blogging.
Plus, when we first started our online journey, we were blogging about completely different topics not even closely related to networking and were making affiliate income. There was huge income to be made in our chosen markets, and so we switched gears.
Most of our blog income comes from NON-Networking/Marketing type of blogs.
This is key!
2. Controlling Your Income
With your blog, there are so many different ways of creating your income.
In our FREE membership site, we talk about the various ways to do that and surprisingly, with so many different sources in almost every niche imaginable, blogging allows you to create an income exploring topics that you love – and as you know, when you do something you love, it is much easier to find your intrinsic motivation. That coupled with the enormous potential for being paid what you're truly worth, blogging is a hard business model to look over.
3. You Can Do It From Anywhere
This next point doesn't really need any explanation.
Blogging allows you to work from anywhere in the world.
I blogged all the way down the East Coast while we road tripped this Fall. It was awesome. We explored during the day, and I blogged about my chosen topic once we got to our destination at night.
Easy. Profitable. Fulfilling.
This is true freedom.
Perhaps the perfect business!
4. Low Start-Up
If you were to look at any business, the start-up costs for blogging are minimal.
In fact, it's a business you can grow without even having a marketing budget.
If you've ever tried to build a business before, you know that having a marketing budget is a problem that most people face.
And of course, the upside is that the amount of income you can make from such a small investment (domain name, hosting etc…) is staggering.
The ROI is the best you can get.
5. You're The Boss
You're the boss.
You decide what you blog about (choose something you love – there are always ways to monetize a passion!)
You decide how you monetize your blog and how much you want to be paid for your work.
You decide your schedule and when you work. You literally can build a blogging business around your current lifestyle.
This makes it the perfect side hustle for anyone looking to transition from one income source (your current job or career) to full-time blogger.
Again, there is a freedom in being your own boss. It's a rare thing but it's a good thing.