There are likely lots of similar businesses to yours, but that doesn’t mean that you have to get lost in the crowd. If you want to make an impact with your company you’ve got to find ways that you can stand out from your competitors. To help you in this pursuit, let’s explore five key ideas.
1 . What Makes You Different
If you want to stand out from your competitors you’ll need to figure out what makes you different. What are your unique selling points? What are you offering that no other brand is? Why should customers choose you over a similar brand? All of these questions are the key to finding out what makes you different. Once you’ve figured that out you’ll need to think about how you’re going to communicate this to your audience.
A Emotive Brand Story
To stand out from your competitors you’ll need to create an emotive brand story. Your brand story should talk about a problem or conflict, and offer your product as a solution to deal with that problem. You’ll want your consumers to be key characters in your story. To create your brand story, the following questions may come in handy:
- How & why did your brand come to exist?
- What’s the mission of your business?
- What are your most important values?
- How can your buyer personas help you to tell your brand story?
Create A Unique Podcast
A unique podcast is a great way to stand out from your competitors. A podcast can help you to develop a relationship with your customers, discuss industry topics, and promote your brand. When you offer a podcast you’ll be providing your consumers with extra value and a great form of entertainment. You can invite guest speakers onto your show, to give your audience expert advice. Podcasts have billions and listeners across the globe and are a fantastic way to widen your reach. Podcasts are one of the best marketing ideas for 2021.
Perform Competitor Research
To stand out from your competitors you must perform plenty of competitor research. Once you know what you're up against it’s easier to create a strategic plan. You’ll want to study everything from their products to their content, keywords, and social media. Figure out how you can use their weaknesses to your advantage, and how to make yourself stand out. With plenty of competitor research you’ll learn how to increase market share.
A Strong CSR Strategy
Your consumers want a business that cares, whether it’s social justice or the environment, make sure that you craft a strong CSR strategy. Give back to the community, and help your customers to make eco-friendly choices. Without a strong CSR strategy, you could end up losing customers to other businesses. It’s so important to ensure that you share the same values as your audience.
From your competitor research to your brand story, there are lots of ways that you can stand out and make an impact.
Matt Hoffer is a crypto enthusiast and gamer. When he's not de-constructing the blockchain, you can find him chilling with some lemonade in the shade or playing a round of golf.