Your business might be using plenty of digital tech within the office, but is it as up to date as it should be? There’s a good chance you haven’t downloaded the latest patch for a certain software, or you haven’t upgraded your hardware recently, and that can really start to lag you behind in the modern world. Not to mention just how incredibly dangerous it can be for your company as well! But how can you make a change? Well, it’s time to find out what you can invest in to bring your tech into the next digital age – with the questions to ask yourself below, we hope to help you do just that.
Are You Following the Digital Marketing Trends?
Digital marketing is always changing, and what may have worked yesterday may no longer be a viable technique to employ today. Yes, these trends can move that fast! People get sick and tired of seeing the same things time and again on advert billboards, and staying ahead of the curve is the best way to maintain your relevancy.
And even for 2022, we already have a forecast for just how the digital world will move. If you want to lean into the trends and plan your marketing strategy accordingly, make sure you’re personally noting down what you see online. What gets recommended to you when you’re casually browsing? What online campaigns have you most enjoyed recently? It all counts as research!
Have You Scaled Your Technology?
Scaling technology means you’re preparing for the future. You’re going the extra mile, here and now, to make any future success much easier to gain. Because of that, you should think about how you can make your digital solutions more flexible.
Start with your storage. How are you keeping your data safe? Do you have enough room to take on more in the upcoming months? Indeed, it might be time to look into working with an aws partner network consulting partner, to help you find the right migration technique for you. After all, storing with the cloud can be great for cutting back on costs without having to compromise your infrastructure.
Do You Focus on Optimization?
Optimization is all about streamlining your processes as best as possible, and ensuring you’re working to the highest standard within all of them. And if your digital tech isn’t optimized, it can be very challenging to try and stay on task in a productive manner. You could run into delays thanks to downtime, or a slow network connection, and that can make a viable working day grind to a halt.
Think about automation here; what tasks can you set to complete and renew automatically? Similarly, what tech do you use that you haven’t updated in over 2 years? And are you planning your time properly? There are plenty of apps for that too!
A digital business needs to be as modern as possible. Always look for a fresh solution to your company problems.
There are likely lots of similar businesses to yours, but that doesn’t mean that you have to get lost in the crowd. If you want to make an impact with your company you’ve got to find ways that you can stand out from your competitors. To help you in this pursuit, let’s explore five key ideas.
1 . What Makes You Different
If you want to stand out from your competitors you’ll need to figure out what makes you different. What are your unique selling points? What are you offering that no other brand is? Why should customers choose you over a similar brand? All of these questions are the key to finding out what makes you different. Once you’ve figured that out you’ll need to think about how you’re going to communicate this to your audience.
A Emotive Brand Story
To stand out from your competitors you’ll need to create an emotive brand story. Your brand story should talk about a problem or conflict, and offer your product as a solution to deal with that problem. You’ll want your consumers to be key characters in your story. To create your brand story, the following questions may come in handy:
How & why did your brand come to exist?
What’s the mission of your business?
What are your most important values?
How can your buyer personas help you to tell your brand story?
Create A Unique Podcast
A unique podcast is a great way to stand out from your competitors. A podcast can help you to develop a relationship with your customers, discuss industry topics, and promote your brand. When you offer a podcast you’ll be providing your consumers with extra value and a great form of entertainment. You can invite guest speakers onto your show, to give your audience expert advice. Podcasts have billions and listeners across the globe and are a fantastic way to widen your reach. Podcasts are one of the best marketing ideas for 2021.
Perform Competitor Research
To stand out from your competitors you must perform plenty of competitor research. Once you know what you're up against it’s easier to create a strategic plan. You’ll want to study everything from their products to their content, keywords, and social media. Figure out how you can use their weaknesses to your advantage, and how to make yourself stand out. With plenty of competitor research you’ll learn how to increase market share.
A Strong CSR Strategy
Your consumers want a business that cares, whether it’s social justice or the environment, make sure that you craft a strong CSR strategy. Give back to the community, and help your customers to make eco-friendly choices. Without a strong CSR strategy, you could end up losing customers to other businesses. It’s so important to ensure that you share the same values as your audience.
From your competitor research to your brand story, there are lots of ways that you can stand out and make an impact.
YouTube is an excellent platform for marketing videos, but it's incredibly competitive. There are thousands of new videos uploaded every day, so why should people be bothered about yours?
If you want your YouTube videos to work for you, there are a lot of elements that you need to get right. Writing eye-catching titles and great descriptions is important if you want to encourage viewers to take action, for example. But before you do any of that, you need to create engaging videos that stand out from the crowd.
Good production values are crucial, and using drones to film your marketing videos is a great way to take things to the next level. You can get some amazing shots that elevate the production values of the video and impress your viewers. However, there is an art to using drones in your YouTube videos and if you get it wrong, you end up with something that looks amateurish. If you think that using drones could help to improve your YouTube marketing videos, here are some simple tips to help you get started.
Invest In A Good Quality Drone
You don't have to spend a fortune on drones, but you do need to invest in something with a decent specification. If you want to use drones in YouTube videos, they need to be easy to fly – so look for a drone that has an intelligent battery and good range. You don't need anything too powerful, but it needs to be able to stay in the air long enough for you to get some shots while making your marketing video.
When buying your drone, you need to look at the camera quality and functionality. Drones typically come with a high-definition camera that allows you to take stunning aerial shots. Most drones will give you an option to view the live footage as it is being filmed, but some also allow you to record video and take photos while in flight. If your drone doesn't have this option, then consider using a recording device that mounts onto the drone itself – typically these cameras can record for around an hour and provide fantastic quality even when viewed from a distance.
Keep Up With Drone Maintenance
Once you have your drone, it's important to keep it in good working order. Maintaining the device is essential for getting consistent and reliable shots that will make your videos look amazing.
Most drones come with replacement blades (you get a set of spares when you buy a new drone) but these don't last forever. If your blades are looking worn down or there are other parts that aren't working properly, then this will directly impact how steady your shots end up looking. You need to check all of the components regularly and replace anything that looks worn out or broken – otherwise, you'll never be able to achieve the kind of professional results that you're after.
If you do notice any problems with your drone, don't just ignore it. Flying a damaged drone increases the chances of crashing it, and that's going to be more expensive. So, get in touch with a drone repair company (click for more information) and get them to take a look. It's much cheaper and easier to fix small problems instead of waiting until the drone packs up completely and you are forced to replace it.
Practice, Practice, Practice
Before you start using your drone to film your YouTube videos, you need to be proficient at flying it.
Once you have mastered the basics of controlling your drone and getting it into position, things become much easier. There are no real rules for how to use drones when creating YouTube videos but you need to be comfortable controlling it. If you are not very skilled, you won't get smooth shots and the camera will be shaking around all over the place. So, before you switch the camera on, put some hours into flying and find some tips and tricks online to help you learn the basics.
Keep An Eye On The Weather
If you want to use drones in YouTube videos, then make sure that you check the weather forecast. Drones are very sensitive and they don't cope well with adverse weather conditions – so never take your drone flying if there's likely to be bad weather on the horizon unless you are experienced and you know how to manage difficult weather when flying.
Shoot Loads Of Footage
When you are filming video with a drone, there is more potential for shots to be shaky or out of focus, so you need to film plenty of footage. You never know when a good shot might come up, or what happens to make something unexpected happen on camera – so it's always worth staying airborne for a while to capture different angles and points of view that will really bring your marketing videos to life.
The more footage you take, the easier it is to choose the best bits – and that means less work editing clips together later on. If you have twice as much footage as you need, the final video will be much better. But if you don't film that much, you will have to make compromises and use sub-par shots in your marketing videos.
Check The Battery Life
There's nothing worse than flying your drone and getting some great footage only to find that the battery has run out. Always check how much life is left in the battery before you take off. If you are filming for a long time, then it's worth buying another battery or two – so you don't end up running out of power when you need it most.
If you are not confident flying a drone, you could consider hiring a professional drone videographer to do your filming for you. However, this is an added expense that you don't necessarily have to cover if you can learn to do it yourself. It takes a bit of practice to get comfortable with flying the drone but once you are proficient, you can film some amazing YouTube videos.
Every kind of business needs a winning marketing campaign, including private medical practices. If you’re looking for a few key ideas, these sure are a great place to begin.
Look after your reputation
No matter who you are, health is critically important. As a private medical company, you’re competing with lots of other companies. Unless your healthcare service has a good reputation you may struggle to get patients. The first step is providing a great service, and the second step is managing your reputation online.
To help you look after your online reputation you might like to work with a reputation management service. A reputation management company can help you to acquire reviews, deal with negative feedback, and develop a positive image. These companies can also track your social media accounts, and enhance your search engine optimization.
The perfect website
To market your medical practice you’ll need the perfect website. Make sure that your site is attractive, professional, and easy to use. It should be optimized for speed and provide an excellent user experience.
You’ll need to provide your site visitors with informative and engaging content to support them with their health. Offer your customers extra value by teaching them new things about well-being, health, and healthcare. Creating a great website is one of the most important parts of a digital marketing strategy.
The patient experience
Word-of-mouth marketing is prevalent in the healthcare industry. If patients have a bad experience, they are likely to share this with their family and friends. On a positive note, they’ll also share a good experience. You can improve the patient experience with simple steps:
Ensure that it’s easy for patients to get an appointment.
Reduce wait times where possible.
Hire excellent staff, (provide customer service training where appropriate).
Looking for a great way to market your private medical practice? Testimonials are the way forward. Collect testimonials from happy patients, and use these on your site. When you market yourself with testimonials, you’ll receive the following benefits:
Testimonials can help new patients to trust you.
Can be useful to improve your credibility online and in the community.
These can help to give your website a professional look.
Reviews are also a great way to advertise your medical practice. Often, people check out reviews when they are searching for a new healthcare provider. To help you with this process, design profiles on sites like Yelp Doctors, Vital Reviews, or ZocDoc Reviews.
Advertise virtual medical care
The COVID-19 pandemic is still very much with us, and many patients prefer the idea of a virtual appointment. When you offer virtual appointments you’ll provide your customers with improved convenience. When you advertise your company, ensure that your patients know that they can book a virtual appointment. Explain the process so they know what to expect.
Running a private medical practice involves so many different considerations, you’ll need to keep up with the legal aspects of running a medical practice, and understand the mdsap audit. You’ll need to keep on top of tech advancements in the medical world and recruit the right staff for your brand. With the help of these marketing tips, you’ll soon acquire plenty of new patients.
In order to keep a business running and in order to experience the longevity that you’re probably fantasizing about, you need to make sure that your team is in a good place. Your business is literally only as good as those you have employed, so you need to make sure everything is fine in this regard. The work reflects the performance of the people involved, so make sure each and every staff member is happy with where they are. If things are a little tense or they aren’t in a good place, then the productivity will likely falter over time.
Making and keeping staff happy is something that all leaders have to think about. It’s not just about getting the best out of them in terms of the work they do, you also need to treat them like the human beings they are. Here are a bunch of ways you can make sure they’re happy with their situation each and every day.
Make Sure They’re Happy With The Surroundings
If your staff members literally dislike where they’re working, then they’re not exactly going to be 100% and firing on all cylinders for you. By no means do you have to create a palace for them, but you absolutely do need to make sure things are pretty and are functioning properly. From the asphalt paving outside to the general facilities inside, make sure everything looks and feels positive.
Ensure There’s Enough Safety And Security Within The Premises
If you’re always looking over your shoulder, then you’re always going to be in a predicament that stops you from really reaching your full potential. Protecting your business matters an awful lot when it comes to the longevity of your work, but it also will help out each individual on the team. If they know they’ll be fine in all aspects, then you’ll get the best out of them while keeping them content.
Promote A Positive Aura Every Single Day
You don’t have to be the best boss in the world – although that would be great! In order to really get most people firing, you typically have to be a positive and optimistic person. If everyone in the office sees how upbeat you are, then things are generally going to be more upbeat as it’s such a contagious way of behaving. If you’re miserable each day, then everyone else will follow suit.
Hire People Who Will Add To The Experience
When bringing in more staff members, you have to analyze their personalities, too. It’s not just about what they can bring regarding skills and experience – they need to get along with everyone. When going through the recruitment process, be sure to check out how they are regarding their demeanor and how they speak to you. It’s amazing what the right person can do for an entire group – and what the wrong person can do in terms of detrimental changes.