7 App Creation Steps You Shouldn’t Skip

Building your own mobile app can help you meet consumers' demands and avoid the costly process of engaging with mobile app development companies.

Regardless of whether you have experimented with creating a mobile app yourself before or this is your first time, some tips can help you get started before creating your own app.

Create Your Idea

It would be best if you had an idea for your app before you do anything else. If you have an idea, great! If not, remember, rarely is an app borne from a unique and original idea. Typically new app designs are based on a design that already exists and is redesigned to meet different needs.

Create an App Name

Next, you need a name for your app. If it is for a company you run, perfect; if not, you need a good easy to remember name that makes it easier for the user to find your app in the app store.

Create Your Features

Next, you want to look at what type of features you want for your app and what you need it to do. You need your core features that are vital and then your extra features that you can add later or in further updates.

Remember that your app needs to be simple and user-friendly, there is no reinventing the wheel here, and you should stick to standard functions that are proven to work well.

Are You Charging?

Will you be monetizing the app, and if so, how? Will you charge an upfront fee for it? Add in features and extra options for a subscription fee with multiple levels, or will you be using ads to help you create an income from your app?

Create Your App Design

Here you need to look at the type of graphics you want to see within your app. Mockup some sketches and designs to help you envision what you want your app to look like and see how it will look to users. It might be beneficial to look at quick design iteration software to help you with your design to make it an attractive and seamless UX for consumers.

App Platform

Another important consideration is which platform your app will get used on. You need to make sure your app considers the differences between the major platforms and can respond intuitively. Native apps are apps designed solely for use on one platform, such as iOS or Android, and hybrid apps are designed to work on more than one platform, meaning you do not need to make more than one app to do the same thing.

Your Skill Level

Lastly, once you have a better idea of the type of app you want and what you need it to do, you can assess if you can do everything yourself or need the assistance of others or app development software to assist you in creating the framework for your app. If you can afford the services of a professional app development company, you can look to programming communities for help and assistance as you create your app – typically, they are friendly and welcoming and can assist you when you meet challenges during development.

Law Firm Ad Guide: What Should You Be Advertising as a Lawyer?

Law Firm Ad Guide: What Should You Be Advertising as a Lawyer?

Based on one report, law firms spend roughly 2% of their total revenue on marketing. 

If you're currently reviewing your marketing budget, you might be interested in spending more on ads. However, before you do that, you might want to learn more about the right way to advertise a law firm. 

Keep reading, and you'll discover how you can create a law firm ad that will generate a huge ROI. If your client list isn't looking too good, these tips will help you bring more customers through the door. 

Let's begin!

What Should Your Ads Contain? 

At the start of this process, you might have some questions about what you should put in your ads. 

Well, for the most part, you just need to focus on promoting some of the good things associated with your law firm.  

For instance, if your law firm has been around for a long time, your ad should mention that your law firm has a lot of experience. Additionally, if you offer a no-win-no-fee approach, you should also mention this in your ad. 

Your ad should also mention the kinds of cases you tend to take on.  

If you need some inspiration, you might want to look at some of the ads other law firms are using. If you spot some particularly compelling ads, you might want to emulate them when writing your own ads. 

Targeting Your Ads

Understanding what you should put in your ads is only half of the battle when it comes to lawyer marketing. That's because you also need to learn how to target your ads.

After all, if you deal with workplace accidents, your ads will not deliver results if they're shown to people that need help with divorce cases. 

The way you approach targeting is going to depend on the ad platform you're using. Generally, most law firms achieve good results with AdWords, and so you might want to focus on using that platform. 

If you want to target AdWords ads properly, you need to select the right keywords. 

So, if you deal with road traffic accidents, you might want to focus on keywords such as ‘road traffic accident lawyer.' You might also want to set up your ads so that they only target people within your local area. 

Note that setting up ads can be a difficult task, and so you might want to contact a marketing firm that works with lawyers.

If you'd like to see an example of such a firm, this personal injury attorney marketing firm is worth investigating. 

Do You Know How to Create a Good Law Firm Ad? 

This post has covered a few of the things you need to keep in mind when it comes to creating a good law firm ad campaign. 

It's worth remembering that your first ad campaign will likely deliver poor results. This is part of the process, and you will likely need to produce many ad iterations before you end up with something that works. 

This trial and error process can take up a lot of time, but at the end of it, you will have an ad that generates clients day in and day out. 

If you liked reading this post, please visit our blog to see some of the other posts we've published!

How to Transition From Traditional Marketing to Digital Marketing

How to Transition From Traditional Marketing to Digital Marketing


The American Marketing Association considers digital marketing as important as traditional marketing. As a result of smart technology and social media, digital marketing has created a new wave of influence and reach. As a business owner today, you may straddle two different marketing worlds.

Your business needs the traditional marketing approach. However, digital marketing can take your enterprise into this new age more quickly and efficiently. But, how can you make this transition seamlessly?

What is the best marketing strategy or marketing plan? Read on to learn everything you need to know. 

Find Your Audience Online 

When transitioning from traditional marketing to digital marketing, you'll need to know where the opportunities are to make an impact. For example, in traditional marketing, you send a direct mailer to a client's home. While in digital marketing, you may create a social media advertisement. 

To reach the right clients online, you need to know where your audience is. Does your business typically appeal to an older or higher-income audience? Is your client young and trend-driven?

Market research and data can help identify your client's behaviors. Do you struggle to find this information? A marketing agency like william lawrence advertising may be beneficial. 

Prepare Your Team to Transition

To launch new marketing strategies, you'll need to train your team. Some of your team members may have decades worth of traditional media experience.

So, how can you leverage those traditional skills in the transition to the digital age? Create an action plan that specifically targets individual staff members' roles and skillsets. For example, copywriters can leverage skills for online marketing campaigns or content calendars. 

And, the business development team can transition from traditional partnerships to online partnerships to make an impact. The key is being able to identify your team's already existing skillset and develop an action plan to take those abilities online. 

Reimagine Content

Shifting traditional marketing efforts online doesn't always mean reinventing the wheel. Reimagining content is central to this change. For example, your business may mail letters to clients.

How can you adapt that same messaging in an email campaign? Or, how can you transition copy from a print advertisement to catch a client's eye on social media?

Refit the content to work across digital platforms. That may mean focusing on evergreen content like photos or videos. 

The Transition From Traditional Marketing to Digital Marketing Can Transform Your Business

Do you feel prepared to transition from traditional marketing to digital marketing? This big change doesn't have to feel stressful or scary. Remember to reimagine your content for a new digital perspective.

Know where your audience is online. Understand how to train your staff to make this transition successful and impactful. Once you follow these steps, you will feel prepared to take your business marketing efforts online.

Opening up your marketing strategies to the new age can transform your business, attract more clients, and grow your profits.

Did you find this information helpful? Then, check out our either business stories.  


5 Major Advantages of Outsourcing Payroll

5 Major Advantages of Outsourcing Payroll

As a business owner, there's no doubt that payroll leaves you with a massive headache. And why wouldn't it? It takes up valuable time, regulations are constantly changing, and there is so much room for error and payroll penalties

That's why outsourcing payroll is a hot topic right now. Why not leave it up to the professionals? 

If you're not quite convinced, keep reading to find out the five major advantages of outsourcing payroll. 

1. Avoid Tax Penalties and Mistakes 

It's actually pretty easy to make mistakes that may incur penalties on a small business payroll. Especially if you're not entirely sure what you're doing. 

Employment regulations, data and compliance requirements, and tax legislation are constantly changing. Professional payroll services stay up-to-date with these changes and know how to implement them accordingly. 

Outsourcing your payroll drastically reduces the likelihood of costly penalties or landing up in hot water. 

2. Saves You Plenty of Time 

Time is money. This is never more true than when you're running a business. If you're doing the payroll management yourself, you're sucking up valuable time that you need to run your business. If an unqualified employee is doing the payroll, they're taking time away from their main responsibilities. 

One of the biggest benefits of payroll outsourcing is that it saves you and your employees valuable time. This ultimately saves you costs too, as you won't have to have an in-house employee working overtime to undergo training. 

Click here to find out more about how you can save costs and time by outsourcing your payroll.

3. Access the Latest Tech 

Modern payroll services make use of all the latest technology that you don't have access to — in fact, you've probably never even heard about it. They use advanced cloud-based systems to manage data and payroll processing efficiently. 

You'll have your payroll system centralized, and you'll benefit from robotic process automation which many payroll specialists use. 

4. Increased Security

There is a huge risk of data breaches when you are doing in-house payroll management. That's why one of the biggest benefits of outsourcing payroll is that you have improved data security. 

A good payroll provider will protect and store your data on extremely advanced and secure cloud-based servers. They use only the best and latest encryption technology to ensure the best data integrity for your company. 

5. Complete and Reliable Backup

Chances are that you don't have the internal storage space to keep all of your payroll data. Using payroll services includes a move to digital payroll which ensures that you always have a constant, complete, and reliable backup. 

This is extremely important should you ever be audited. You need to have your payroll data on hand.

Outsourcing Payroll Is the Smart Choice

Doing payroll in-house is a headache. There is so much room for error, mistakes, penalties, and data breaches. Outsourcing payroll is the smart choice. You'll have access to the best technologies, digital tools, and an expert team. 

Did you enjoy this post? Our site is full of informative content for your small business — keep exploring for more! 

How to Be More Productive at Work: A Basic Guide

How to Be More Productive at Work: A Basic Guide

For many people, better productivity represents a goal that always seems out of reach. Yet, in an ironic twist, most people only average about three hours of actual productive work in an eight-hour shift. When you see such a disconnect between apparent goals and results, it typically means your approach to work productivity doesn't work for you.

If that's the case, it leaves you with the question of how to be more productive at work. Despite that dreadful statistic above, it is possible for you to boost your overall productivity. Keep reading for our guide to being more productive.

Skip the Multitasking

Despite people's claims that they're more productive when they multitask, all the evidence suggests they're wrong. The key here is that almost no one actually multitasks. They switch between tasks, such as talking on the phone for a moment, then typing an email, then talking again.

Switching between tasks comes with a cognitive cost that reduces your productivity. Your brain basically has to reboot after each switch. So, instead of getting more done, you ultimately end up doing both tasks less effectively.

Limit Distractions

You are surrounded by distractions these days. You get email alerts on your computer, text messages on your phone, and coworkers stop you to ask a question. One key to modern productivity is for you to find ways to limit those distractions.

For example, you can mute alerts on your phone and computer. You can also tell colleagues that you only check your email twice a day, so they won't expect automatic replies. If possible, shut your door to discourage people from stopping to talk about non-work matters.

Organize Tasks

Some people hit their stride first thing in the morning and get progressively less productive over the day. Others hit their stride in the late morning or early afternoon. Pay attention to when you reach peak work efficiency. 

Then, schedule your most important tasks for those periods of the day. If you don't know, try doing your most difficult tasks first thing and see how it goes.

Don't Get Fooled by False Productivity

Another of the big productivity tips is for you not to mistake activity for productivity. Shooting off emails all morning can make you feel like you accomplished a lot, but were those crucial emails or busywork?

Pin down the essential tasks and prioritize them in your day.

Figuring Out How to Be More Productive at Work

Figuring out how to be more productive at work is not an all-or-nothing process. Some strategies will work great for you, some will prove less effective. When you try out a range of different options, though, you will find tips that work for you.

Lean in to those approaches and you'll see your work productivity improve. Put together four or five effective strategies and you'll see major improvement.

Trying to boost performance on your side hustle as well? Check out some of the class offerings on this site to find ways you improve performance there as well.