Recommended Resources

Recommended Resources

These are some of the things I highly recommend and use personally.

I treasure these gems in my online marketing toolbox.

Aweber Autoresponder:

aweber

aweber

I use Aweber.  It’s the gold standard for email deliver ability, and more important, is really the crux of your whole business.  never skimp on your autoresponder.  Your list IS your business.  Your allegiance should ALWAYS be to your list rather than a particular MLM company.  Period.

I also use iContact as a secondary autoresponder, which I use to import leads from GoToWebinar registrations.  iContact allows you to import lists (which Aweber does not) – and you can get a fully free trial.  If I were starting over, I would look into icontact. (Note: Since icontact I’ve found Sendpepper which is waaaaay better.  Read more below.)

Here is a quick video overview I recorded on icontact:

 

Multi-Dimensional Marketing

This is following up with autoresponders, SMS and direct mail simultaneously.

call loop

You can integrate SMS Text messaging and voice broadcasts with Aweber using Call Loop.

You can get 50 free messages using the link above.

 

I also am a big fan of Ontraport.  It is like Aweber on steroids – which would be overkill for some people but as you become full-time integrating all these things together become more important.

A baby brother to Office AutoPilot is Sendpepper.  If I had to start all over again, I would start with SendPepper instead of Aweber.  Not that Aweber is bad, but I really like the more CRM setup of Sendpepper and the way emails are organized from the perspective of on online marketer.  Plus you can start doing direct mail and postcards – all integrated into Sendpepper.

Sendpepper and Ontraport have an iphone app that tracks leads.

UPDATE: I am now using Office Autopilot, which is more robust and multi-featured.  It blows Oprius away.  If I were starting out, I would start building my list on SendPepper – because you can actually TRACK your leads and literally see which pages they have seen on your site and how long they have been on your site.  Totally Ninja!  Basically one you are ready for more features, you can just upgrade to Office AutoPilot without any issues or downtime.

 

Streaming Audio and Testimonial Management:

BYOAudio

BYOAudio

For recording conference calls, collecting testimonials, putting audio on your websites and blogs, putting videos on your websites and blogs, and now sizzle calls and hotlines.

Byoaudio.  Simple.  Easy.  Effective.  Theyalso have a cool iphone app now.

 

Tax & Receipt Management


Make taxes & bookkeeping easier with Shoeboxed.com

Shoeboxed is awesome. Even better with an iPhone as you can just take a picture of a receipt then throw it away and shoeboxed enters the data manually and even categorizes it for you! IRS-approved!  Click on the banner to get a free account.

Seriously, if you are not keeping track of your receipts, you are losing money.

Here’s my super-simple book-keeping system.

I have 2 bins I use.  All year, I throw business purchases from my business debit card or from my business credit cards into 1 bin.  I file this into a large envelope at the end of the year.  Since by bookkeeper does my books from my statements I keep these for 7 years just in case.

In the other bin, I collect my cash receipts and gas receipts.  These I mail to Shoeboxed about every month or so.  I am on the annual plan, and the amount of time it would take me to scan and then type all the details on the receipt out is a waste of time.  So I just shove these in an envelope and send it off to Shoeboxed and give this to my bookkeeper as an export at the end of every quarter.

 

Optimizepress WP Theme

Optimizepress is a WordPress theme that creates high converting squeeze pages, sales pages and product funnel pages.  Personally, I think it’s one of the grossly under-priced products I’ve ever seen.  it is my de-facto theme to install on nearly every new site.

Optimizepress

 

QuoteRoller

 

QuoteRoller is the fastest way to deliver and electronically agree (legally) on quotes.

When I do custom quotes, like I did recently for the NDP campaign in Nova Scotia, I use quoteroller to price jobs, invoice and allow clients to pay me quickly.

(They can pay via Paypal or check).

The best part is setting up custom templates, which you can re-use, and the coup-de-gras is the abiltiy to send a video proposal.

For example, if I’m re-working somebody’s blog, I can screen-record and explain what needs to change and how I intend to change it.

Great charts, graphs and UI, which makes doing a quote at least a little fun.

Check out QuoteRoller here.

 

Maxemail

Maxemail gives me a dedicated virtual fax machine for $14.95/yr.  I get a dedicated fax phone number, and all faxes go directly to my email as a PDF attachment.

Awesome!

Maxemail.com

 

Rapportive

Rapportive can no longer do what I liked since Linkedin purchased it.

Google Apps

I use google apps for documents, so I can use GMAIL with my email accounts registered on my own domain (like myemailthisisanexample@themarketingcouple.com).

This gives your business a better professionalism – which prospects are looking for.

Free to start, until you fill up your email like I just did :-)

Get Google Apps

 

Phonetag

I use phonetag to automatically transcribe my voicemail messages.

Phonetag is checked by real humans, so it’s very accurate.  For $29/mo it’s like having a virtual secretary.  It saves my SOOOO much time.  Plus, it acts as a searchable record for voicemail messages in my Google Apps (Gmail) account.

Phonetag requires conditional call forwarding.  This is available on cell phones, all business phone systems, and some personal phone lines.  I have to transfer my phone number from the residual side of my phone carrier to the business side to make it work.  But it is a lifesaver.  The time you save is unbelievable!  Checking phone messages the old way is a low-value activity and you’ll never be on top of all your calls.

Start a FREE trial of Phonetag

 

Grasshopper:


Want to keep your number private?  Want to set up your company to have multiple extensions?  Or if you live in Canada, like I do, certain cell phone won’t allow a direct call to a Canadian number.  So I have a dedicated US number that forwards wherever I want it to.

Use Grasshopper.  I do!

 

Vcita – Scheduler and Lead Generator

This is a great little tool for creating free leads for your blog.  It also saves time by helping to schedule things much better using a centralized system that integrates with Google Calendar.
Get More Clients with Proactive Contact Form

Here’s a video explaining how and why I use vcita:

http://www.youtube.com/watch?v=PUSd3WEbIUw

 

Dropbox

Dropbox is an essential tool if you have more than 1 computer.  And it’s free.  For both PC and MAC.

Read my post on how I use dropbox.

 

Evernote

I used to clip ideas and code and all kinds of stuff in text files.  What a mess.  Now I just use Evernote.  It also can hold PDFs, photos, videos – anything.  Plus it’s accessible online from anywhere in the world.  Supports both MAC and PC from desktop.

And free.

Dropbox is my collection of everything notes and pictures.

Download Evernote and get organized.

 

Domain Registrations:

I use both GoDaddy and Namecheap. but I tend to use namecheap much more frequently as I prefer their interface and order process significantly.

 

Screen Recording:

I use Screenflow to record on my MAC and Camtasia Studio 8 to record on my PC.

For short recordings I often use the cross-platform free JingPro (which has a limit of 5 minutes) or Snagit, (MAC and PC) which is reasonably priced and is also captures images.  If you want to do longer screen recordings on a PC, you can use the opensource CamStudio.

It’s always great to keep backups in the cloud.  Local backups are not enough.  I will do a video on my new backup system.

Custom Lead Capture Pages:

We now do custom lead capture pages for network marketers.  We also do SEO for hire.  And if you need a whole marketing funnel built, or a replicated system for your team or company?  You know who to call.

No, not Ghostbusters, call me, bro!

Hit me up on my contact page if you are interested in this or have a question about any other service listed here or not.

 

  • http://www.andrewmurrayhq.com/howleadersbuild Lanaya Green

    Thanks Andrew it is a lot of information to take in but with people like you that take your time out to give us these resources and guidance to helping us succeed now i know why my income is increasing. If you take the information that you are giving and take action and start to implement what you show us it starts to give results. I use my pen and paper everyday and take notes from you and your wife and then write down what it is I want to accomplish so i can focus on the most important things in my business. I know alot of people tell you this. My family want you to know we appreciate you for what you do and you are helping feed my family thanks

    • http://www.andrewmurrayhq.com Andrew Murray

      Hey Lanaya, Thanks for reaching out. Let’s connect so I can help take your business to the next level.

  • http://healthierhappierwiser.wordpress.com Tiana MacLeod

    I think what you are doing is great, I have learned so much already from your MLMzing training. You are both a wealth of information! LOVE IT!

  • http://www.nomusaathome.com Nomusa Mguni-Mhlanga

    Of all the internet marketing trainers I have met in my 3 years of trying to use the internet for business, you are the first one to give me clarity and understanding of how to put it all together. I had so much information but I just did not know how to organize it until I met you. I really thank Greg Napier of IMToolSuite for leading me to you. My email inbox is getting less cluttered now because I am eliminating subscriptions to trainers that I have been following before who were not as clear as you are in their content. Thank you so much and may God bless you, Marie and you son abundantly.

    • http://www.andrewmurrayhq.com Andrew Murray

      Thanks Nomusa,

      Greg Napier is an awesome guy with a huge heart for helping people. I appreciate the comment. Let me know if you need any specific direction for your business.

  • http://retrainee.com Jerry

    Hi Andrew,

    Thank you for providing the incredible resources you use for your businesses. I wanted to contact you to

  • http://retrainee.com Jerry

    Hi Andrew,

    Thank you so much for providing these incredible resources you use for your business. I wanted to contact you because I want to drive traffic to my website: http://retrainee.com. In your opinion, what is the best software you have found, which effectively generates traffic to websites? Any information you can provide me would be greatly appreciated. Thank you for your expertise and your willingness to help others build their home-based business!

    • http://www.andrewmurrayhq.com Andrew Murray

      I would join my new Superhero Marketing school

      • http://retrainee.com Jerry

        Andrew, I would certainly love to join your new Superhero Marketing school! However, the link I received does not seem to be functioning properly. I clicked on the unique webinar link at the time I had selected, in order to watch the webinar and the next page told me the webinar had ended. Would it be possible for you to send me, “How to generate unlimited MLM leads using a functioning link? I would greatly appreciate it. Thanks so much for your help and time.