Are you searching for ways to increase your bottom line?
Then you need to revisit your lead generation efforts. This is more important than ever, considering the pandemic’s impact on lead generation.
Though lead generation and sales intertwine, the former needs a different approach. Reading about different sales tips is good. However, you need to focus more on lead gen strategies.
Continue reading below for five effective lead generation tips you need to follow.
1. Social Media Is Your Best Friend
With around 70% of Americans using social media, it is important to use it to generate new leads. Start by creating a Facebook account for your business. Use the platform to post and share content with your target audience.
Furthermore, 52% of inbound marketers get new leads from Facebook. Additionally, 44% obtain theirs from Twitter.
The key is to learn more about your audience. From there, publish various social media content to create customer engagement. This is one of the most effective ways of getting quality leads for conversion.
2. SEO Is a Must
You should also keep your search engine optimization (SEO) game at a high level. SEO pertains to optimizing your website so that your target audience can see you on page 1 of leading search engines like Google.
When creating quality content, you need to optimize it by using the right set of keywords. These are words of phrases that your audience will likely type on Google when searching for products and services.
A good SEO strategy will help you determine these keywords that you can use to rank higher on Google. If you use the right keywords, your market can find you on Google’s page 1. In turn, it boosts your chances of increase website traffic and attracts new leads in the process.
3. Blogging Works
With a lot of people staying and working at home, they are spending more time in front of their laptops and mobile devices. Thus, they also have time to consume all sorts of content.
Use this opportunity to connect with them through blogging. Sure, blogging may not be the most powerful when it comes to generating direct leads. However, its strong suit is driving leads to your site.
This is because blogging lets you create content that you can fill with the best keywords. Also, you can share your blogs across your various social media accounts.
4. Focus on Personalization
When talking about lead generation tips, personalization is one of the most powerful ones. It is the secret to successful lead generation and lead nurturing. Whether it’s for generating mortgage protection leads or attracting a specific group to try out a new service, a personalized approach gives you that additional edge and value.
Personalize your marketing strategies to cater to your market’s specific needs. Start with your URLs and landing pages. Make sure they connect your audience on a personal level.
Add more empathy when offering solutions. Create more interactive content like surveys, quizzes, and webinars.
5. Use Online Marketing Videos
Last but not least, maximize the power of online marketing videos. Close to 70% of consumers prefer video content to text. You can present more things and capture attention faster through video.
Publish quality video content at least once or twice a month. For starters, use videos to explain how your products work.
Complement These Lead Generation Tips
By following these lead generation tips, you can attract new leads faster amid stiff competition. However, you also need to complement these tips by expanding your marketing knowledge.
We invite you to check our other articles. We discuss topics that will help improve your marketing strategies.