Tips on How to Organize a Corporate Event That You’re Sure to Look Back on Fondly

Whether you're planning a corporate event for your employees or clients, you want to make sure that it is one to remember. However, pulling this out of thin air is almost impossible. Instead, you need to have a plan. So here are some helpful tips from Andrew Murray to help you get you started on the right path. 

Establishing the goal for your event

Establishing the goal for your corporate event is a good place to start, as it'll give you a clearer idea of who you’ll be catering to. Once you've determined who your audience is and what your objective is, it'll be much easier to plan around this to ensure you pull it off successfully. 

Decide on your guest list

Deciding on your guest list will be the next step in determining how much space you’ll need for this event. In the case of a smaller venue, your guest list needs to be pretty accurate, especially if there is a set menu and cost involved per person. However, on the whole, it's usually a good idea to have a large guest list to create a buzz about the occasion. 

Promoting your event

When it comes to promoting your event, social media is a great way to spread the word. Furthermore, if you intend your corporate event to be a larger affair, as in the case of a trade show, a team-building event, or a product launch, you'll want to use your marketing to create as much hype and discussion as you can about the event beforehand.

One of the ways you can get people talking about your upcoming event is to use a Facebook ad to help generate attention and build some interest in your brand. You can design a Facebook ad by customizing free online templates according to your logo, fonts, and colors. You can then upload it to Facebook and other social media platforms when you’re ready to launch your ad. 

Staying within budget

Knowing how much you can spend to make your event a success is important. Sticking to your budget can help you allocate funds where you'd like them most. Food and beverages will be a priority, as this is one aspect of a corporate event that many guests look forward to. You also have to think about how much money you want to allocate to the decor, whether you want a guest speaker, or if you need an event planner to ensure everything comes together.

When it comes to how extensive you want your marketing efforts to be, your budget will also dictate how much time and money you can put into your marketing strategy. If you don't have a big budget to work with, you may have to opt for cheaper marketing channels, such as social media marketing and sending out email blasts, as well as enabling social sharing to help spread the word about your event. On the other hand, if you appreciate the benefits of spending a little in order to generate a lot of awareness, you could use advertising platforms like Google Ads to promote your events in all the right places online. Additionally, you can give away free tickets or company swag to get people more excited about what's to come. 

Using the tips above, you are sure to start off on the right footing when it comes to creating a corporate event that will leave its mark in corporate history. Just remember to put together a budget-focused plan that incorporates smart marketing techniques while keeping your guests and the goal of your event front and center.

Andrew Murray is here to help other entrepreneurs with their online marketing campaigns, especially on platforms like YouTube. If you have any questions, please scroll down to find the comment form!