When it comes to the success of your business, first impressions matter. And what better way to make a first impression than with a business card?
However, not all business cards are created equal. A bad business card design can leave the wrong impression and even cost you business in the long term.
So if you’re wondering how to design business cards, fret not! We’ve got a quick and easy guide on the most useful business card design tips. Read on to find out more!
What Is Your Business About?
The first key ingredient in business card design is the overall theme. You wouldn’t want to have a whimsical and childish design if you are a corporate lawyer, for example.
Is your business serious and no-nonsense? Or are you in a creative field? All of these details will influence the design of your business card.
Whatever you choose, it should be appropriate for your business. A personalized business card is often your first point of contact.
After you have the overall direction of your business card, you should pick a color palette for your design.
Once again, you want to choose colors that are appropriate to your business and field.
It’s hard to go wrong with a classic black and white design. If you go for color, try to limit it to two or three at the most.
Negative space is the blank space in your design. It can be very tempting to fill up the entire card with designs and information.
But leaving negative space allows your card to convey all of the important information, without being too busy or hard to read.
When talking about how to design business cards, logo placement is often tricky.
Luckily you have several options. If you have a minimalist design in mind, simply using your logo as the card design can be very eye-catching.
Other designs put the logo in one of the corners. Avoid putting a small logo right in the middle of a card, though. It has too much visual weight and can “hide” other information on your card.
Placement of your business information is the most crucial part of how to design business cards.
But you can easily overdo it with information. Keep the information on the card trimmed down to the most relevant pieces.
Paper and Ink
These are the “nuts and bolts” of your business card design. Just like the overall theme and colors, the physical properties of the card matter.
If you have a luxe, high-end business, spring for high-quality matte paper and embossed printing.
Gloss on cardstock usually reads as cheap, but if you have a lot of territories to cover, this can be an economical solution.
How to Design Business Cards
When you’re figuring out how to design business cards, it can be a bit overwhelming.
Make sure to keep these tips in mind and stick to simple designs that convey all the information you need.
If you’re in the market for marketing, be sure to check out the “Services” section of my site or contact me at any time!
Matt Hoffer is a crypto enthusiast and gamer. When he’s not de-constructing the blockchain, you can find him chilling with some lemonade in the shade or playing a round of golf.