Social media is and perhaps will always be one of the best tools in which to connect people. We have entire industries that have been shaped by its presence, as well as new marketing strategies that make even dyed-in-the-wool businesses completely switch up their branding approach to add more levity and virality to the content they put out.
That said, social media is also a competition, for eyes, engagement, ad space, and more. This means that without a careful approach, a diligent strategy, and the means by which to leverage all tools at your disposal, your firm may be stuck receiving little in the way of social media engagement.
It’s both fortunate but also unfortunate that social media ‘presence’ and ‘worth’ are determined by your followers, your engagement, and your public response. For this reason, small firms just starting out may have trouble even convincing people to use their services when no real public interest has been generated to begin with.
If you’re tired of receiving limited social media impressions – consider these tips to aid you:
Schedule Your Posts!
Scheduling your posts can help you reach people you would otherwise miss. For instance, scheduling a Twitter post to an article written on your website for 12-1 PM when more entrepreneurs and other employees are likely to be on their lunch break, is better than posting it at 10 AM and having your post drowned out by others your potential audience may be following. Scheduling your posts depending on who’s likely to read them, what their schedule may be like, or perhaps just at regular intervals throughout the day to stay consistent, all of this can help. Timing is everything.
Use Technical SEO Companies
Technical SEO companies that are able to properly define and understand a brand approach before even you do, as well as curating a website to properly meet those search term ranking preferences, can enable you to become the most clicked-on business in your local area. The truth is that while many firms do use SEO, the vast majority of firms either do not know about it or fail to integrate the best solutions towards maintaining it over time. A third-party service like this, helping you from the root of the issue, can be a golden use of your tie.
Diversify Your Content
It might be that your blog isn’t really gaining as much traction as you hoped. No matter, that’s hardly the only way to get the most out of your approach. For instance, releasing video guides discussing concepts, tweeting out insights, posting infographics, using SEO tactics like blogger outreach or niche edits, all of this can make a massive difference regarding how authoritative you are, how many other websites link to what you’re showing, and ultimately, where people can follow you. No matter what brand you run, this can be a vital and often useful means of earning.
With this advice, you’re sure to avoid feeling tired of receiving limited social media impressions, and instead, you’ll see those numbers starting to grow.
Matt Hoffer is a crypto enthusiast and gamer. When he's not de-constructing the blockchain, you can find him chilling with some lemonade in the shade or playing a round of golf.