As a small business owner, your cash flow is entirely at the mercy of your customers. You have to provide services or goods that customers will love every time and hope that they pay you for your efforts quickly. Unfortunately, customers pay more than 60% of business invoices late.
That puts a serious strain on your company’s cash flow. And without that cash, you can’t cover expenses or plan for future growth.
The best way to increase the chance of your invoices getting paid on time is to make them stand out. Here are a few tips to help you customize your invoices, so customers take notice.
1. Use a Business Invoice Template
You can create new invoice designs from scratch every time you create one for a customer. However, doing so is incredibly time-consuming and will make your invoices look inconsistent.
Instead, establish consistency by using an invoice template. You’ll be able to choose from several templates or layouts to create an invoice that works for your needs while also staying true to your brand.
When choosing a template, look for one that is easy to read and has pre-designed fields that will work for the types of invoices you generate.
2. Make Your Logo and Contact Info Prominent
Your logo helps customers recognize your brand on sight. When you’re creating invoices, make sure your logo and contact information are eye-catching and easy to read.
You should be able to add your logo as an image to any invoicing software for small businesses. Just make sure you choose a high-resolution version of your logo. This way, it will show up without being blurry.
Don’t worry about choosing an ideal placement. Your business invoice template should have a spot specifically for your logo and contact details.
3. Add Messages for Your Customers
One of the best ways to make your business’s invoices stand out is to add messages for your customers into your template. These messages don’t have to be long or detailed.
Something simple expressing your excitement over the project or thanking them for their support can go a long way toward helping your invoice stand out. It makes customers feel like they’re a valued supporter of your business rather than just a number on a page.
If you’re not sure what to say, keep it simple. A basic “thank you” will always be appreciated.
Customized Business Invoices Help Your Brand Stand Out
You want your customers to pay you for your services or products in a timely manner. The best way to increase your chances of getting paid quickly is to create business invoices that catch your customers’ attention and make it clear how much they owe you.
As long as you follow these tips, you’ll be able to create an invoice that clearly communicates all the information your customers need to pay you on time.
Looking for more tips to help streamline your business’s cash flow management efforts? Check out our latest posts.
Hey, I'm Andrew. I moved to Lisbon, Portugal from Canada. Follow my journey here.
I also happen to run a SAAS that helps marketers give their shared links superpowers. You can create a free account and start being more productive: Check out Linkalytics here.
I'm passionate about AI and using AI tools to help creators and marketers create better content, faster. Get the jump on AI and discover free AI tools every week.
Read my writings on Medium.
Got a marketing question? Need some direction? Book a call with me.
