Law Firm Ad Guide: What Should You Be Advertising as a Lawyer?

Based on one report, law firms spend roughly 2% of their total revenue on marketing. 

If you're currently reviewing your marketing budget, you might be interested in spending more on ads. However, before you do that, you might want to learn more about the right way to advertise a law firm. 

Keep reading, and you'll discover how you can create a law firm ad that will generate a huge ROI. If your client list isn't looking too good, these tips will help you bring more customers through the door. 

Let's begin!

What Should Your Ads Contain? 

At the start of this process, you might have some questions about what you should put in your ads. 

Well, for the most part, you just need to focus on promoting some of the good things associated with your law firm.  

For instance, if your law firm has been around for a long time, your ad should mention that your law firm has a lot of experience. Additionally, if you offer a no-win-no-fee approach, you should also mention this in your ad. 

Your ad should also mention the kinds of cases you tend to take on.  

If you need some inspiration, you might want to look at some of the ads other law firms are using. If you spot some particularly compelling ads, you might want to emulate them when writing your own ads. 

Targeting Your Ads

Understanding what you should put in your ads is only half of the battle when it comes to lawyer marketing. That's because you also need to learn how to target your ads.

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After all, if you deal with workplace accidents, your ads will not deliver results if they're shown to people that need help with divorce cases. 

The way you approach targeting is going to depend on the ad platform you're using. Generally, most law firms achieve good results with AdWords, and so you might want to focus on using that platform. 

If you want to target AdWords ads properly, you need to select the right keywords. 

So, if you deal with road traffic accidents, you might want to focus on keywords such as ‘road traffic accident lawyer.' You might also want to set up your ads so that they only target people within your local area. 

Note that setting up ads can be a difficult task, and so you might want to contact a marketing firm that works with lawyers.

If you'd like to see an example of such a firm, this personal injury attorney marketing firm is worth investigating. 

Do You Know How to Create a Good Law Firm Ad? 

This post has covered a few of the things you need to keep in mind when it comes to creating a good law firm ad campaign. 

It's worth remembering that your first ad campaign will likely deliver poor results. This is part of the process, and you will likely need to produce many ad iterations before you end up with something that works. 

This trial and error process can take up a lot of time, but at the end of it, you will have an ad that generates clients day in and day out. 

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